Jun 6

Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)

Among the SEO community, there is a debate about whether or not regional pages – that is, content that is created to focus on the different cities or states where your law firm practices – is an effective SEO strategy. Regional pages can actually be incredibly powerful lead-generating pages. They can also destroy your website’s authority if not done properly.

What is a regional practice area page?

Regional pages for law firms are basically practice area pages that are optimized around…

Your Law Firm’s Web Traffic Has Dropped… Now What?

Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.

In my response, I said:

Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages

Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which…

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May 5

Finally, Big News That Has Nothing to Do With COVID-19: Google Releases Broad Core Algorithm Update

By now, you’re probably tired of COVID-19 news, COVID-19 talk, your house, your neighbor that has 5 children, all of which are aspiring musicians that practice all day, and that tank of gas you bought in February that’s still in your car.

Looking for something else to think about? If you focus on your law firm’s search rankings, we have good news! Google has rolled out a broad core algorithm up.

Broad Core?

Google rolls out updates to their algorithm on…
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Nov 12

How to make SEO and PPC work together for your law firm

It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that…
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Nov 5

How to Benefit from Google’s Double Featured Snippet

If you’ve Googled just about anything in the past couple years — from how to wash red wine stains or technical searches like website functions — then you’ve seen the occasional “featured snippet” at the top of the search results page. These are the answers to users’ most pressing questions, and this is where you want your law firm’s answers to appear.

But now, you may have noticed something else. TWO…
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Jun 24

How Local Events and Sponsorships Can Power Link Building

One of the primary reasons why successful law firms attend and sponsor local events is to generate publicity. Years ago, publicity was mostly spread through word of mouth alone, however, in the Information Age brand exposure is most efficiently developed through a holistic online marketing strategy. A holistic online marketing strategy is multi-faceted and should be customized to the unique needs of a company, however, most marketing strategies include content marketing, Read More

Apr 8

A Google Error is Deindexing Pages: Should your law firm be worried?

UPDATE: April 15, 2019

While the indexing issue has been resolved, Google is reporting related issues within Google Search Console.

Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at the moment.

— Google Webmasters (@googlewmc) April 15, 2019

UPDATE: April 9, 2019
Google says they expect the error to…
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Nov 28

Improve Your Law Firm’s SEO by Making Short Content Long-Form Content

In the ever-changing world of law firm marketing and search engine optimization (SEO), relatively short and weak pages generally cause more harm than good for website owners. That is especially true in the legal world, where current and prospective clients are looking for more information via long-form content. Long-form content consists of extensive print media combined with photos, graphics, videos and other complementary multi-media content.

The idea is to create a unique user experience, while providing…
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Apr 6

How to repurpose webinars for maximum marketing impact

Webinars are an often underutilized attorney marketing resource. From a purely digital standpoint, webinars are valuable SEO and content marketing tools. According to a Content Marketing Institute Link Building Survey, webinars are one of the top five types of content that are most likely to naturally acquire links to your website. From a client acquisition perspective, webinars can help position your firm as a trusted resource, open the door for future dialogue, and ultimately generate leads…
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Apr 15

Highlights from the Moz 2017 Local Search Ranking Factors Survey

Moz released the results of its 2017 Local Ranking Factors Survey at the beginning of the week. The survey contains insights from over three dozen SEO industry experts about what it takes to make it to the local map pack and rank well in organic search.

Participants were asked to rate a number of local signals from the physical location of a business to the volume of quality content on an entire website, and over 100 other…
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Older posts

Jun 6

What is a regional practice area page?

Mar 18

May 5

Broad Core?

Nov 12

Nov 5

Jun 24

Apr 8

Nov 28

Apr 6

Apr 15