Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM’s law firms saw their organic positions improve after the dust settled.

Google announced the algorithm update today on Twitter:

Ethical Considerations for Lawyers Using Search Engine Marketing

Ethical Considerations for Lawyers Using Search Engine Marketing

Lawyers are subject to strict ethical rules. Ethical rules govern not only an attorney’s representation of her client, but also how attorneys communicate with the general public. Indeed, the Model Rules of Professional Conduct contain specific rules addressing “communication concerning a lawyer’s services.” Attorney marketing is among the types of communication these rules cover.

Given that there are very real ethical concerns with attorney marketing in general, it is no surprise that ethics panels are being…

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What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

What Law Firms Need to Know About Recovering From Google’s Broad Core Algorithm Updates

Google released its latest broad core algorithm update in June 2019. Whenever a new update is rolled out, it inevitably raises questions about how to fix a drop in search engine rankings or why a website’s traffic has improved without doing anything in particular.

At its simplest, a broad core algorithm update is a tweak to Google’s main search algorithm. Each broad core algorithm update affects websites in different ways. For instance, some sites may suffer…

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The Most (and Least) Useful Meta Tags of 2019

The Most (and Least) Useful Meta Tags of 2019

Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way, meta tags help search engines understand what a page is about and, in theory, can be used to make content on a page more…

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Does Your Law Firm's Website Have Too Much Content Indexed By Google?

Does Your Law Firm’s Website Have Too Much Content Indexed By Google?

One of the best features on the internet is the ability to use search engines. If you have a question or are looking for a particular service, you can enter the name of the service or business to get a list of websites for you to choose. Search engines are helpful tools for law firms because their company’s websites may be included in someone’s search results. Many search engines are on the internet, and Google Search (commonly referred to…

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Businesses That Pay More For SEO Are Happier, According to New Report

Businesses That Pay More For SEO Are Happier, According to New Report

Marketing has never been cheap. But fewer items are more important than the one responsible for exposing a brand to new potential customers. For this reason, the U.S. Small Business Association recommends that businesses with less than $5 million in annual sales devote between seven to eight percent of gross revenue to all types of marketing. Of course, this includes online marketingwebsite development, print advertising,  Read More

It Is Harder to Monopolize Page One and That Is Good News for Lawyers

It Is Harder to Monopolize Page One and That Is Good News for Lawyers

When it comes to search engine results pages (SERP), diversity is important. Diversity gives the user the opportunity to find the information or services that are more tailored to their specific needs. Having one domain dominate the SERP might not give the user the best quality result they are looking for.

Changed on June 6th, Google has stated that moving forward, only two listings for the same domain and sub-domain will be shown per page for most search queries.

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Is Stock Photography Bad For Law Firm’s SEO?

Is Stock Photography Bad For Law Firm’s SEO?

There was once a time that stock photography was all the rage. It was handy, not expensive or sometimes free, did the job and looked pretty good. Or did it? That’s the latest issue, whether or not stock photography is bad for a law firm’s SEO. While still useful, to a certain extent, using stock photography just does not function in the way it should when it comes to providing a personal touch to your…

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A Guide on How Law Firms Can Safely Redirect Their Web Pages

A Guide on How Law Firms Can Safely Redirect Their Web Pages

Content marketing, search engine optimization (SEO) and web design capabilities are ever-evolving. A law firm might have a website for only a couple of years before a design change is needed to add up-to-date content and increasingly new and advantageous functionalities. Along the way, mishaps such as broken links, known as a 404 error, can be quite common in a page or site redesign or migration. 404 errors are troublesome if multitudes show up, and can have costly repercussions…

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A Google Error is Deindexing Pages: Should your law firm be worried?

A Google Error is Deindexing Pages: Should your law firm be worried?

UPDATE: April 15, 2019

While the indexing issue has been resolved, Google is reporting related issues within Google Search Console.

UPDATE: April 9, 2019
Google says they expect the error to…

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