Controversial Link Building Questions Answered By Expert SEO Women (Search Engine Journal)
In this Search Engine Journal article, nine link building pros were asked to share their experiences on some of the most controversial issues in their area of expertise. Read to find out more.
Improving Brand Reputation Using Google Knowledge Panel (Yaagneshwaran Ganesh)
This Google feature is meant to help get clients quick snapshots of verified information on you and your law…
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Google is rolling out their Mobile-Only Indexing update “sometime in March.” While there isn’t a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.
Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than…
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Google has announced the launch of lead form extensions for Search and Video ads. As the name implies, this simply means that a potential client can submit a form directly from the paid advertisement without going to your law firm’s website.
Practice areas such as estate planning, special needs planning, bankruptcy, family law and corporate law will probably…
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Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.
When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics….
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How to Do a Content Gap Analysis for SEO (Search Engine Journal)
The ultimate goal for your law firm’s website is to draw the attention of your potential client to have them contact you for your services. Potential clients looking to work with a law firm may be at different stages on their search. Some clients have will have a problem, but will be unsure of a solution and need more guidance. Other clients…
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Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it’s understandable that law firms would want to get the most mileage out of that content.
But some law firms are concerned that publishing text as a blog entry, that matches the audio of a…
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Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year’s candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.
As we usher in a…
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Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.
Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.
Web Stories have been used by news media and magazines but…
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Google Confirms It Doesn’t Index Passages Separately (Search Engine Land)
Recently Google shared how individual passages of a webpage will soon be identified to better understand how relevancy between a page and a particular search. If you’re worried that this meant you have to index passages separately, Google clarified in a Tweet that this will not be the case.
6 Ways To Improve Your Remote…
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If your firm is investing the time necessary to produce quality content, you will want to make sure this content is being read by more people than just your team members. Well-developed content is a key part of a comprehensive marketing plan. However, it only works for your firm if it is seen by as many potential clients as possible.
Firms, brands, marketers and individuals produce volumes of content every hour. Much of it is run-of-the-mill, but some of…
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