We’ve been having some fun with OpenAI’s ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot’s ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn’t resist.)
While we’re having fun playing with this new technology, the doomsday predictors are out there saying that chatbots…
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We’re very excited to announce that we’ve won another W3 Award, this time for the Steinberg Law Firm website.
Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they’ve earned show how much their clients appreciate the firm’s hard work and dedication.
We’ve been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%…
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Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.
With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top…
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Another Google update is rolling out but it’s not technically a broad-core update.
Google has announced the “Helpful Content Update” which is basically out to catch useless, misleading, and possibly bot-written content.
In their announcement, Google said “This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.”
Google is promising…
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Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.
While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.
Here are some key takeaways from the…
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On Wednesday, Google confirmed that a broad core update was rolling out. If your law firm has been in the SEO game for any period of time, you know this is a routine part of the process where Google “realigns” their massive index.
In the release from Google’s Danny Sulivan, they laid the expectation of website rankings fluctuating during the rollout saying, “There’s nothing wrong with pages that may perform less well in a core update. They haven’t…
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Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?
I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a…
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Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads.
While most people are familiar with the traditional search campaigns, Google Ads has included a new type of campaign on its platform that many law firms haven’t yet tried. This…
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The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.
AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.
In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks…
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Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.
In my response, I said:
Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages
Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which…
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