If you haven't heard, there was a massive Google algorithm leak showing the inner workings of the Google Algorithm and revealing some of the search giant's closely guarded secrets. There is a lot to unpack! But we're focused on what we're learning about law firm SEO rankings and how we can use this leak to help your firm rise above the competition.
Two metrics were especially interesting—siteFocusScore and siteRadius—...Read More
On March 5th, Google introduced a significant core update aimed at enhancing the quality of search results by prioritizing content that genuinely serves users over content that seems primarily designed to attract clicks. This goal is nothing new for Google. In 2022 they went on the offense against low-quality content with their Summer 2022 Unhelpful Content update. Accompanying this update, Google also unveiled new spam policies targeting practices that negatively impact the quality...Read More
We just launched our new YouTube video titled "Video Schema for Lawyers," and it's a must-watch for any law firm that is using videos on its website. Right now, much of your video's search traffic is probably getting routed to YouTube... but you could be getting that traffic directly on your law firm's website. Video schema can help.
Video schema markup is a powerful tool that can significantly improve...Read More
We just launched our latest video on How to Add Person Schema to Your Attorney Bio on YouTube.
Think of Person Schema as a way to tell search engines more about your individual lawyers while also making it more likely that your lawyers image and bio will be featured in search. By adding structured data markup to your bios,...Read More
On January 13th, Custom Legal Marketing turned 19 years old. Ok, actually our parent company, Adviatech Corp., turned 19 years old. Shortly after Adviatech was founded, we created the SEO | Law Firm brand which would become Custom Legal Marketing. While we weren’t initially focused exclusively on law firms, some of our first clients were attorneys and we quickly grew into the market. Today, all of Adviatech’s brands (Custom Legal Marketing being the biggest) are exclusively committed...Read More
Your law firm is located in one city. But your law firm's website is hosted in a data center somewhere else. And possibly co-hosted on content-delivery-networks all over the world.
So how can we tell Google that a page that is physically located in a data center is connected to your local law firm? LocalBusiness Schema.
Local Business Schema is...Read More
Google’s search algorithm gets updated regularly but sometimes they roll out a “core update” which was formerly referred to as “broad core updates.” Basically, a core update is just any update that affects Google’s entire search algorithm.
In 2022, Google rolled out 10 core updates addressing everything from spam to helpful content to product reviews.
Google is on a mission to simplify the search results page after spending several years cramming it with a bunch of rich snippets like FAQs, Videos, and How-Tos. But now, they’re consolidating search results into their Generative AI box at the top of the page, which is making some (but not all) Schema markups obsolete.
The type of FAQ rich snippets that...Read More
You might think of entertainment when you hear “event,” but the reality is that a lot of lawyers get many of their clients by hosting seminars and webinars. If you’re one of them, you should know about Event Schema markups.
If you’ve been conducting seminars or webinars, you're well aware of their value. Why not amplify their reach with Google’s help? With Event Schema markup, you can do just that.
I am excited to lead a workshop for Marketing for Justice this week, where I'll be talking about how to spy on your visitors... but not in a creepy way. I want you to build a better user experience for your visitors which ultimately sends more leads to your law firm. Every time a user accesses your law firm's website, they are clicking, they're scrolling, they're searching, and they're generating a ton of UX data for you....Read More