Content marketing, search engine optimization (SEO) and web design capabilities are ever-evolving. A law firm might have a website for only a couple of years before a design change is needed to add up-to-date content and increasingly new and advantageous functionalities. Along the way, mishaps such as broken links, known as a 404 error, can be quite common in a page or site redesign or migration. 404 errors are troublesome if multitudes show up, and can have costly repercussions…
Read MoreApr 8
A Google Error is Deindexing Pages: Should your law firm be worried?
UPDATE: April 15, 2019
While the indexing issue has been resolved, Google is reporting related issues within Google Search Console.
Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at the moment.
— Google Webmasters (@googlewmc) April 15, 2019
UPDATE: April 9, 2019
Google says they expect the error to…
Feb 27
What Are Local Citations?
Any mention online regarding your business information is known as a local citation. Local citations are incredibly important for the success of your law firm’s website. Google uses the prominence and accuracy of local citations to determine which listing gets to show up on it’s “local 3-pack”, the map on search results that displays three listings. The map is generally shown above the organic listings and below the ads. This is why it’s essential that your business…Read More
Nov 28
Improve Your Law Firm’s SEO by Making Short Content Long-Form Content
In the ever-changing world of law firm marketing and search engine optimization (SEO), relatively short and weak pages generally cause more harm than good for website owners. That is especially true in the legal world, where current and prospective clients are looking for more information via long-form content. Long-form content consists of extensive print media combined with photos, graphics, videos and other complementary multi-media content.
The idea is to create a unique user experience, while providing…
Read MoreNov 9
Three Easy Ways Lawyers Can Boost Their Search Rankings
Lawyers and law firms have to worry about marketing themselves to the public more than any time in the history of the industry. Law firms need to compete for attention on the web. Given this environment, it can be difficult to be seen apart from the crowd. Therefore, law firms should pay particular attention to their rankings in search results. The higher the ranking, the higher the chance of searches clicking on your law firm’s website.
One of the…
Read MoreSep 7
How to Use the New ‘How To Schema’
Google recently demonstrated some new ways sites can have their content highlighted in search results as a “featured snippet.”
A featured snippet is a block of content taken from a web page and displayed at the top of a list of search results, alongside a link to that page. Its placement is sometimes called “position zero” because it supersedes the page that is otherwise ranked first. How-To schemas, therefore, represent an opportunity to one-up your competition, and should be targeted…
Read MoreAug 17
How Law Firms Can Use Machine Learning in Search to Their Advantage
Machine learning was first conceived in 1959 as a step towards artificial intelligence. Machine learning is the practice of giving algorithms enough data so that eventually they can solve problems on their own, without the help of a developer programming the solution into them.
Many tech companies today implement machine learning as a way to streamline efficiency and improve user experience. Once an algorithm is capable of figuring out processes on its own, companies could then divert attention to other…
Read MoreAug 4
What people actually want to see on your law firm’s website
Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.
As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…
Read MoreJul 18
The New Google My Business Feature Your Competitors Don’t Know About
Your Google My Business listing is your law firm’s gateway to being ranked in the map. You probably already have a GMB profile for your firm but that’s just the beginning. It takes a lot more to get great local SEO results for your law firm.
Recently, Google My Business released some new features. While one feature was not necessarily made for lawyers, we believe it can give…
Read MoreJul 9
Google Featured Snippets: Your Law Firm’s Coveted Position Zero
Since the early 2000s, law firms strived to secure the No. 1 position in Google’s organic search results. That ranking provided the best volume of relevant traffic to their websites. Now, the spot to secure is position zero, the place for featured snippets.
What is a featured snippet?
Google’s featured snippet is a box at the top of the search engine results page (SERP) that aims to highlight content from a website that does the best job answering the…
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