Google’s search algorithm gets updated regularly but sometimes they roll out a “core update” which was formerly referred to as “broad core updates.” Basically, a core update is just any update that affects Google’s entire search algorithm.
In 2022, Google rolled out 10 core updates addressing everything from spam to helpful content to product reviews.
Google is on a mission to simplify the search results page after spending several years cramming it with a bunch of rich snippets like FAQs, Videos, and How-Tos. But now, they’re consolidating search results into their Generative AI box at the top of the page, which is making some (but not all) Schema markups obsolete.
The type of FAQ rich snippets that...Read More
You might think of entertainment when you hear “event,” but the reality is that a lot of lawyers get many of their clients by hosting seminars and webinars. If you’re one of them, you should know about Event Schema markups.
If you’ve been conducting seminars or webinars, you're well aware of their value. Why not amplify their reach with Google’s help? With Event Schema markup, you can do just that.
I am excited to lead a workshop for Marketing for Justice this week, where I'll be talking about how to spy on your visitors... but not in a creepy way. I want you to build a better user experience for your visitors which ultimately sends more leads to your law firm. Every time a user accesses your law firm's website, they are clicking, they're scrolling, they're searching, and they're generating a ton of UX data for you....Read More
On Custom Legal Marketing's YouTube channel, we're working on a series about schema markups for law firms. Schemas help you communicate to Google what your content is about and what you want them to do with it. They're really powerful! Some schemas are a little less exciting but no less important. In the latest video, I'm talking about breadcrumb schema.
Many law firm marketers are stepping into a trap by leaning too heavily on AI tools for content. I recently talked about this in an article on Forbes. Just because Google is allowing AI generated content doesn’t mean they’re not taking action against low-quality content. In fact, they’re stepping up enforcement and their SpamBrain algorithm will ignore or remove content that it believes isn’t helpful.
You might now know this but Google has over 30 structured data types to help content creators like your law firm stand out in search results. This week, we launched the first video in our series on schema markups for lawyers, which is available on YouTube.
At first glance, structured data might seem complex and...Read More
Internal linking, which is placing hyperlinks between pages on your law firm's website, is a critical yet often overlooked practice that can boost your law firm's search engine optimization efforts; if you do it right.
Law firms that are actively focused on search engine marketing will want to utilize internal linking strategies on their website in order to help users navigate the website seamlessly, assist Google in understanding which pages to show on...Read More
Generative AI tools like ChatGPT basically learn from large libraries of content. When told to “generate” it basically writes an output that is an average consensus of all of the similar data that it has digested. Therefore, by design, AI content is average.
Google recently changed their content policies and now allows AI generated content in its index… this is a big policy reversal. For decades, anything but human created content was against their terms. But then they got...
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It's not easy finding the right legal marketing partner. You to find a company that is a good fit for your firm’s style and personality. You will also need an agency that is responsive and whose communication methods are in sync with yours. And, of course, you want your agency to be successful and able to provide measurable results for your firm.
With all these considerations, it is helpful to know there are certain things you can be...
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