The 2018 Content Marketing Plan for Law Firms

The 2018 Content Marketing Plan for Law Firms

Content marketing is propelling forward into a modernized world of high expectations for law firms: to be unique and trustworthy for clients with a crisp and transparent online presence. As rough as the roadmap to successful marketing may seem, it is not impossible. The secret is in the flow. Here is how your firm can tackle content marketing today:

Create Your Plan of Action

Break it down.
The simplest start to new beginnings in 2018 is to realign your law firm’s goals…

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Google Shakes Up Search Results for the Holidays

Google Shakes Up Search Results for the Holidays

Last week, there was a lot of talk among the SEO community about a change in Google’s search algorithm. The bulk of the fluctuation happened between December 12th and 14th. On Wednesday, Google confirmed that there was indeed a change, saying they implemented several minor improvements during that time. Google always downplays their updates as minor, refusing to give these updates names like they had done previously. This relegates all subsequent unnamed updates as “Fred”. However, this recent change…

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How to spot bad SEO and marketing advice

How to spot bad SEO and marketing advice

As I write this post, thousands of others, both bot and human, are also typing happily away, helping create the glut of content that will hit the internet in the next seconds, minutes, hours and days.

As of 2016, sites within the WordPress network — those hosted on WordPress.com or that have the Jetpack plugin installed — published an average of 24 blog posts per second. While WordPress is extremely popular, powering roughly one-third of all websites worldwide,…

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Focus on simplicity to boost lead generation

Focus on simplicity to boost lead generation

Lead generating attorney websites have several features in common. A lead generating website will make it easy for visitors to contact the firm by prominently featuring a phone number and giving visitors the option to fill out a simplified form on every page. Many such websites also incorporate a live chat feature.

Lead generating websites will also contain some form of social proof, from industry and peer review seals to client testimonials, all of which show prospective clients they…

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Quality content checklist for lawyers

Quality content checklist for lawyers

It is no secret that content is important to search rankings. And not just any content, quality content.

Quality, however, is a nebulous word. Google is quick to say it wants quality but less eager to define exactly what that means. The term quality may also symbolize different things to different people, in terms of characteristics like length, style, subject matter or even type of content.

On top of that, many people can write quality content. As Rand Fishkin…

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Highlights from the Moz 2017 Local Search Ranking Factors Survey

Highlights from the Moz 2017 Local Search Ranking Factors Survey

Moz released the results of its 2017 Local Ranking Factors Survey at the beginning of the week. The survey contains insights from over three dozen SEO industry experts about what it takes to make it to the local map pack and rank well in organic search.

Participants were asked to rate a number of local signals from the physical location of a business to the volume of quality content on an entire website, and over 100 other…

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Back to basics: 10 essential website functions all firms should monitor

Back to basics: 10 essential website functions all firms should monitor

Technology provides myriad opportunities for your law firm’s website to stand out. With a little creativity, your team can build a site with engaging features, helpful pages and modern design. Animations? Interactive content? The sky is the limit.

What you choose to include, of course, hinges on whether a particular feature advances your firm’s goals. Does that animation help your visitors or confuse them? Does that image make the page design or just make it load slowly?

Technological advances are…

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Find your firm's content sweet spot

Find your firm’s content sweet spot

You produce content. Maybe even a lot of it. You want people to see your content. You want users to like it, share it and generally interact with it. There are several ways to measure how a piece of content performs, from a click-through to time on page to a link acquisition. Some of these interactions can be valuable, while others are nice eye candy.

For example, a Facebook post linking to an article may receive…

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Secure your website: Google sees a 32 percent increase in hacks in 2016

Secure your website: Google sees a 32 percent increase in hacks in 2016

Google published a 2016 #NoHacked year in review Monday on its Webmaster Central Blog. Its chief finding is that the number of websites suffering attacks increased by 32 percent from 2015 to 2016.

Google started #NoHacked as a weeklong social campaign in August 2014 and has continued the work with posts and advice during the summer of 2015 and throughout the winter holiday season in 2016.

The good news? Google noticed…

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Content marketing tips: start with what you have

Content marketing tips: start with what you have

If you answer the question, “Why is my firm producing content?” with, “Because people keep telling me to,” that’s not good enough. Lawyers can have successes with content marketing, but not if it is aimless or misdirected.

All you have to do is produce the perfect content. And still find the time to be a great lawyer. Easy, right? Before you expend resources turning your firm into a publisher, take a look a the content you already have…

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