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Free Workshop This Week on User Experience Optimization for More Conversions

Free Workshop This Week on User Experience Optimization for More Conversions

I am excited to lead a workshop for Marketing for Justice this week, where I'll be talking about how to spy on your visitors... but not in a creepy way. I want you to build a better user experience for your visitors which ultimately sends more leads to your law firm. Every time a user accesses your law firm's website, they are clicking, they're scrolling, they're searching, and they're generating a ton of UX data for you....Read More

Does your law firm's website need Breadcrumbs schema?

Does your law firm’s website need Breadcrumbs schema?

On Custom Legal Marketing's YouTube channel, we're working on a series about schema markups for law firms. Schemas help you communicate to Google what your content is about and what you want them to do with it. They're really powerful! Some schemas are a little less exciting but no less important. In the latest video, I'm talking about breadcrumb schema.

The Fairytale Becomes Reality: What is Breadcrumb Schema?

Is it time to remove the 'home' button from your website's header?

Is it time to remove the ‘home’ button from your website’s header?

Large or small, no law firm can escape the size constraints that apply to their website’s main navigation. The screens we use to consume web content produce an unyielding reality that all firms have roughly the same amount of real estate to display their most important links.

Visitors use your law firm's website’s main navigation as a go-to when either they first land on a site or when they need to navigate out of one area to another of...

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The Problem with ChatGPT Being a 'Google Killer'

The Problem with ChatGPT Being a ‘Google Killer’

We've been having some fun with OpenAI's ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot's ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn't resist.)

While we're having fun playing with this new technology, the doomsday predictors are out there saying that chatbots...

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We just won a W3 Award for Steinberg Law Firm's Website

We just won a W3 Award for Steinberg Law Firm’s Website

We're very excited to announce that we've won another W3 Award, this time for the Steinberg Law Firm website.

Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they've earned show how much their clients appreciate the firm's hard work and dedication.

We've been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%...

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We Won a Vega Award for Steinberg Law Firm's New Website

We Won a Vega Award for Steinberg Law Firm’s New Website

Our design, development, and SEO team put countless hours into Steinberg Law Firm's new website which is why all of us at Custom Legal Marketing are honored to win a Centauri Award in the 2022 Vega Digital Awards competition.

When in need of a South Carolina personal injury lawyer, the people of the Palmetto State have trusted Steinberg Law Firm for almost one hundred years.

The goal for their new website was to present the firm as a clear...

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Custom Legal Marketing Wins 2022 Muse Award

Custom Legal Marketing Wins 2022 Muse Award

We are excited to announce that Custom Legal Marketing has won a Muse Award for our work on the Littman Krooks website. What's even more exciting is that this is the second award-winning site that we've built for the firm.

Like many CLM clients, Littman Krooks has trusted us for over 10 years! We've helped them thrive through law firm SEO and search marketing. When it was time to upgrade its website, the firm turned...

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Boost Your Law Firm Website Performance with this Web Credibility Checklist

Boost Your Law Firm Website Performance with this Web Credibility Checklist

A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.

Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.

Since many clients will first experience your firm...

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Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads

Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads

A call to action (CTA) is any piece of content that encourages the visitor to do something. Most commonly, CTAs are associated with contact buttons, containing language like “Talk to An Attorney” or “Schedule a Consultation.”

However, the world of calls to action is much broader than that, and one, monotonous CTA may not work for your whole site. If you simply place links saying “click here” or “submit” all over your pages, do not expect to sit back and...

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