An online marketing strategy cannot be complete without successful landing pages. But what is a landing page? Are there any common features that make a landing page effective?
The term “landing page” is often used to refer to any page, particularly a website’s home page, on which a visitor “lands” after clicking on a link. For the purposes of marketing, a landing page is the page on which a visitor arrives after clicking on an ad. It is usually a…
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Website navigation is a small page element with big impact. The structure and organization of a website’s main menu can affect both user behavior and conversions. Well-designed navigation can make a site easy to use, while poorly designed navigation can frustrate users and drive them away. Menu layout and choice of links are therefore integral to the success of your website.
Here are six tips for designing an effective main menu.
1. Limit menu choices
It may seem counter-intuitive to…
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You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to…
Your website’s health is critical to the success of your online marketing efforts. Your website is a workhorse that serves many roles. It may be the first introduction potential clients have to your firm, it may serve as an informational resource, and it may simply confirm your professionalism and authority for referrals. In any capacity, your website should be generating leads for your firm.
Unfortunately, both design and technical issues can act as conversion deterrents. Poor functionality or a confusing…
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Rankings are up, traffic is up, you’re in the local map 3-pack — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good.
Except, for some reason, leads are flat. People are coming to your website, but they aren’t converting.
Poor conversion can destroy even the best marketing campaigns. If you are making an investment in bringing visitors to your website, it should be generating leads. And…
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Lead generating attorney websites have several features in common. A lead generating website will make it easy for visitors to contact the firm by prominently featuring a phone number and giving visitors the option to fill out a simplified form on every page. Many such websites also incorporate a live chat feature.
Lead generating websites will also contain some form of social proof, from industry and peer review seals to client testimonials, all of which show prospective clients they…
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Technology provides myriad opportunities for your law firm’s website to stand out. With a little creativity, your team can build a site with engaging features, helpful pages and modern design. Animations? Interactive content? The sky is the limit.
What you choose to include, of course, hinges on whether a particular feature advances your firm’s goals. Does that animation help your visitors or confuse them? Does that image make the page design or just make it load slowly?
Technological advances are…
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Mobile devices have forced designers and developers to rethink how they approach building webpages. Smaller screens demand layouts that are lean, simple and scalable. Designers must identify the most critical content first and design around that content. This changes the way pages are created for all screen sizes, encouraging more streamlined experiences from mobile to desktop.
Today, over half of all digital media consumption is done on tablets or smartphones.
People expect seamless transitions as they access websites across a variety…
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It happens to the best attorneys, designers and marketers. You embark upon creating a website together. You brainstorm, you prototype, you test, and you build what you believe to be a great new product. Then, at some point, you realize that something has gone awry. Online conversions are down, bounce rates are up. Time on site is suffering. A mistake has been made, and it is more than a mere typo — the design is not functioning as intended….
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Long-form pages are becoming increasingly popular among web users. But it’s not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.
What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.
Another characteristic of long-form pages is (as the name implies)…
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