Our design, development, and SEO team put countless hours into Steinberg Law Firm’s new website which is why all of us at Custom Legal Marketing are honored to win a Centauri Award in the 2022 Vega Digital Awards competition.
When in need of a South Carolina personal injury lawyer, the people of the Palmetto State have trusted Steinberg Law Firm for almost one hundred years.
The goal for their new website was to present the firm as a clear…
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We are excited to announce that Custom Legal Marketing has won a Muse Award for our work on the Littman Krooks website. What’s even more exciting is that this is the second award-winning site that we’ve built for the firm.
Like many CLM clients, Littman Krooks has trusted us for over 10 years! We’ve helped them thrive through law firm SEO and search marketing. When it was time to upgrade its website, the firm turned…
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A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.
Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.
Since many clients will first experience your firm…
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A call to action (CTA) is any piece of content that encourages the visitor to do something. Most commonly, CTAs are associated with contact buttons, containing language like “Talk to An Attorney” or “Schedule a Consultation.”
However, the world of calls to action is much broader than that, and one, monotonous CTA may not work for your whole site. If you simply place links saying “click here” or “submit” all over your pages, do not expect to sit back and…
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Web designers have a tricky job to do: balancing the needs and wants of clients with the needs and wants of users, which may not align. The pressure to include trendy design elements or fancy bells and whistles can only make this balancing act more difficult.
A website design cannot be successful, however, if it does not adequately serve users. Some web page effects and behaviors may be visually cool but will negatively impact user experience and site effectiveness.
Here…
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Google Web Stories is a framework for building immersive, user-and mobile-friendly pages. A Web Story functions similarly to an Instagram story, in which a user swipes through a series of slides to learn about a topic.
Web Stories are part of the Accelerated Mobile Pages (AMP) framework and are aimed at mobile users. The idea is to make the mobile reading experience more like the experience of using an app. This gives content producers control over their branding and narrative…
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How do you know whether it’s a good time to rebrand your firm? Your brand is more than a single piece of marketing, like logo or a website design; it is the embodiment who you are, what you stand for and where you’re going. Your brand is a promise you offer to potential clients about the values you hold and the experience they can expect from each interaction with your firm.
The value of your brand rests with your…
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What Google’s recent decision to start blocking mixed content means for your website
Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning of 2020, Google plans on implementing a complete block of all pages containing mixed content.
The impact of Google’s decision can be devastating for businesses…
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Accelerated Mobile Pages (AMP) is a Google code project that helps websites load quickly. AMP accomplishes its hyper-fast load times by employing a stripped-down version of HTML; a limited, Google-approved Javascript library; and caching.
This means that in order to use AMP, you need to create an alternate version of your website that conforms to AMP’s standards. WordPress plugins exist to help law firms that use the WordPress platform accomplish this.
Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.
As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…
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