Boost Your Law Firm Website Performance with this Web Credibility Checklist

Boost Your Law Firm Website Performance with this Web Credibility Checklist

A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.

Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.

Since many clients will first experience your firm…

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Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads

Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads

A call to action (CTA) is any piece of content that encourages the visitor to do something. Most commonly, CTAs are associated with contact buttons, containing language like “Talk to An Attorney” or “Schedule a Consultation.”

However, the world of calls to action is much broader than that, and one, monotonous CTA may not work for your whole site. If you simply place links saying “click here” or “submit” all over your pages, do not expect to sit back and…

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Ditch These Problematic Design Elements From Your Firm's Website

Ditch These Problematic Design Elements From Your Firm’s Website

Web designers have a tricky job to do: balancing the needs and wants of clients with the needs and wants of users, which may not align. The pressure to include trendy design elements or fancy bells and whistles can only make this balancing act more difficult.

A website design cannot be successful, however, if it does not adequately serve users. Some web page effects and behaviors may be visually cool but will negatively impact user experience and site effectiveness.

Here…

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Showcase Your Law Firm Website with This Google Feature

Showcase Your Law Firm Website with This Google Feature

Google Web Stories is a framework for building immersive, user-and mobile-friendly pages. A Web Story functions similarly to an Instagram story, in which a user swipes through a series of slides to learn about a topic.

Web Stories are part of the Accelerated Mobile Pages (AMP) framework and are aimed at mobile users. The idea is to make the mobile reading experience more like the experience of using an app. This gives content producers control over their branding and narrative…

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Time to Get Serious About Your Law Firm Website’s Security

Time to Get Serious About Your Law Firm Website’s Security

What Google’s recent decision to start blocking mixed content means for your website

Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning of 2020, Google plans on implementing a complete block of all pages containing mixed content.

The impact of Google’s decision can be devastating for businesses…

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Is AMP the Right Choice for Law Firms?

Is AMP the Right Choice for Law Firms?

Accelerated Mobile Pages (AMP) is a Google code project that helps websites load quickly. AMP accomplishes its hyper-fast load times by employing a stripped-down version of HTML; a limited, Google-approved Javascript library; and caching.

This means that in order to use AMP, you need to create an alternate version of your website that conforms to AMP’s standards. WordPress plugins exist to help law firms that use the WordPress platform accomplish this.

What people actually want to see on your law firm’s website

What people actually want to see on your law firm’s website

Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.

As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…

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How to Catch Typos on Your Law Firm's Website

How to Catch Typos on Your Law Firm’s Website

Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.

Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.

With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.

Typos on your firm’s website aren’t…

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Google Chrome's AdBlocker and Your Law Firm's Marketing Efforts

Google Chrome’s AdBlocker and Your Law Firm’s Marketing Efforts

Adblocking software has become increasingly more necessary as advertising interferes more and more with the online experience. Ads can interrupt the user’s goal with a blast of noise in an automatic video pitch or sprawl across a web page with a pop-up countdown clock. As a result, Google felt the need to intervene. Whether this is a step in the right direction is up for debate.

On February 15th, Google Chrome was updated to ban obnoxiously impeding ads by default…

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