5 ways for lawyers to improve contact form conversion rates

5 ways for lawyers to improve contact form conversion rates

Any firm can pull together a contact form for their website, but is it attracting visitors? Even more important: are these visitors completing the contact form and ending up satisfied with the experience?

An aesthetically pleasing site design does not necessarily equal excellent conversion rates. It is extremely important to make the lead comfortable while navigating the contact form, guiding them towards trust and comfort with the law firm.

So, what are the best ways to increase your conversion rates and…

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Emerging web design trends for 2018

Emerging web design trends for 2018

Web design trends change naturally as technology evolves. Ideas that were once considered experimental become mainstream, and design components that were once mainstream eventually become obsolete.

As the zeitgeist of design evolves over time, one constant remains true: first impressions matter. Up to 75 percent of consumers still report that the visual appeal of a website influences their decision about whether to trust a business. Design still matters.

Understanding current design trends can help your firm decide which might be…

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Four landing page trends and how attorneys can use them

Four landing page trends and how attorneys can use them

An online marketing strategy cannot be complete without successful landing pages. But what is a landing page? Are there any common features that make a landing page effective?

The term “landing page” is often used to refer to any page, particularly a website’s home page, on which a visitor “lands” after clicking on a link. For the purposes of marketing, a landing page is the page on which a visitor arrives after clicking on an ad. It is usually a…

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Six ways to improve your website navigation

Six ways to improve your website navigation

Website navigation is a small page element with big impact. The structure and organization of a website’s main menu can affect both user behavior and conversions. Well-designed navigation can make a site easy to use, while poorly designed navigation can frustrate users and drive them away. Menu layout and choice of links are therefore integral to the success of your website.

Here are six tips for designing an effective main menu.

1. Limit menu choices

It may seem counter-intuitive to…

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How to keep your visitors on your site

How to keep your visitors on your site

You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
 
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to…

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4 things your attorney website might be missing

4 things your attorney website might be missing

Your website’s health is critical to the success of your online marketing efforts. Your website is a workhorse that serves many roles. It may be the first introduction potential clients have to your firm, it may serve as an informational resource, and it may simply confirm your professionalism and authority for referrals. In any capacity, your website should be generating leads for your firm.

Unfortunately, both design and technical issues can act as conversion deterrents. Poor functionality or a confusing…

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Six website conversion killers your firm can avoid

Six website conversion killers your firm can avoid

Rankings are up, traffic is up, you’re in the local map 3-pack — it looks like your SEO efforts are paying off. More people are finding your website through organic search. Internet life is good.

Except, for some reason, leads are flat. People are coming to your website, but they aren’t converting.

Poor conversion can destroy even the best marketing campaigns. If you are making an investment in bringing visitors to your website, it should be generating leads. And…

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Focus on simplicity to boost lead generation

Focus on simplicity to boost lead generation

Lead generating attorney websites have several features in common. A lead generating website will make it easy for visitors to contact the firm by prominently featuring a phone number and giving visitors the option to fill out a simplified form on every page. Many such websites also incorporate a live chat feature.

Lead generating websites will also contain some form of social proof, from industry and peer review seals to client testimonials, all of which show prospective clients they…

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Back to basics: 10 essential website functions all firms should monitor

Back to basics: 10 essential website functions all firms should monitor

Technology provides myriad opportunities for your law firm’s website to stand out. With a little creativity, your team can build a site with engaging features, helpful pages and modern design. Animations? Interactive content? The sky is the limit.

What you choose to include, of course, hinges on whether a particular feature advances your firm’s goals. Does that animation help your visitors or confuse them? Does that image make the page design or just make it load slowly?

Technological advances are…

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Six ways to enhance your firm's responsive website performance

Six ways to enhance your firm’s responsive website performance

Mobile devices have forced designers and developers to rethink how they approach building webpages. Smaller screens demand layouts that are lean, simple and scalable. Designers must identify the most critical content first and design around that content. This changes the way pages are created for all screen sizes, encouraging more streamlined experiences from mobile to desktop.

Today, over half of all digital media consumption is done on tablets or smartphones.

People expect seamless transitions as they access websites across a variety…

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