How do you know whether it’s a good time to rebrand your firm? Your brand is more than a single piece of marketing, like logo or a website design; it is the embodiment who you are, what you stand for and where you’re going. Your brand is a promise you offer to potential clients about the values you hold and the experience they can expect from each interaction with your firm.
The value of your brand rests with your…
Read More
What Google’s recent decision to start blocking mixed content means for your website
Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning of 2020, Google plans on implementing a complete block of all pages containing mixed content.
The impact of Google’s decision can be devastating for businesses…
Read More
Accelerated Mobile Pages (AMP) is a Google code project that helps websites load quickly. AMP accomplishes its hyper-fast load times by employing a stripped-down version of HTML; a limited, Google-approved Javascript library; and caching.
This means that in order to use AMP, you need to create an alternate version of your website that conforms to AMP’s standards. WordPress plugins exist to help law firms that use the WordPress platform accomplish this.
Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.
As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…
Read More
Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.
Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.
With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.
Typos on your firm’s website aren’t…
Read More
Adblocking software has become increasingly more necessary as advertising interferes more and more with the online experience. Ads can interrupt the user’s goal with a blast of noise in an automatic video pitch or sprawl across a web page with a pop-up countdown clock. As a result, Google felt the need to intervene. Whether this is a step in the right direction is up for debate.
On February 15th, Google Chrome was updated to ban obnoxiously impeding ads by default…
Read More
It’s finally 2018 and the mobile revolution is at large — everywhere. People are constantly on their mobile devices: searching, consuming content and purchasing. Rather than researching information on desktop computers at home, consumers are turning to their mobile devices on-the-go. In fact, 60 percent of Google searches are made on a mobile device. This widespread increase in mobile device searches has made an impact on both Google rankings and the Google Index.
What is the Google Index? The Google…
Read More
Any firm can pull together a contact form for their website, but is it attracting visitors? Even more important: are these visitors completing the contact form and ending up satisfied with the experience?
An aesthetically pleasing site design does not necessarily equal excellent conversion rates. It is extremely important to make the lead comfortable while navigating the contact form, guiding them towards trust and comfort with the law firm.
So, what are the best ways to increase your conversion rates and…
Read More
Web design trends change naturally as technology evolves. Ideas that were once considered experimental become mainstream, and design components that were once mainstream eventually become obsolete.
As the zeitgeist of design evolves over time, one constant remains true: first impressions matter. Up to 75 percent of consumers still report that the visual appeal of a website influences their decision about whether to trust a business. Design still matters.
Understanding current design trends can help your firm decide which might be…
Read More
An online marketing strategy cannot be complete without successful landing pages. But what is a landing page? Are there any common features that make a landing page effective?
The term “landing page” is often used to refer to any page, particularly a website’s home page, on which a visitor “lands” after clicking on a link. For the purposes of marketing, a landing page is the page on which a visitor arrives after clicking on an ad. It is usually a…
Read More
