Don’t strand your users. Help them find their way.
Stories are engaging in part because they show how a relatable character solves a problem. And for the most part, people give storytellers wide leeway to add twists, turns and surprises that enhance the telling of the tale.
At some point, however, too many unpredictable, inconsistent, unrealistic or overdone plot points will break trust and turn the reader or listener off. Good stories have a flow. Bad stories break trust.
Your firm’s…Read More