Jun 6

Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)

Among the SEO community, there is a debate about whether or not regional pages – that is, content that is created to focus on the different cities or states where your law firm practices – is an effective SEO strategy. Regional pages can actually be incredibly powerful lead-generating pages. They can also destroy your website’s authority if not done properly.

What is a regional practice area page?

Regional pages for law firms are basically practice area pages that are optimized around…

Google’s Review System Was Updated in April. How Your Law Firm Might Be Affected.

Google’s review system underwent a significant update in April 2023. The new system evaluates reviews about services, media, and other topics, beyond just product reviews. Google has also changed the name of its “product reviews system” to “reviews system” and altered its guidance documentation to apply to all types of reviews.

As a law firm, you probably don’t have product reviews on your website but you might format your client reviews in a way that would be affected by…

The Problem with ChatGPT Being a ‘Google Killer’

We’ve been having some fun with OpenAI’s ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot’s ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn’t resist.)

While we’re having fun playing with this new technology, the doomsday predictors are out there saying that chatbots…

Is Your Law Firm Marketing Company Putting You at Risk?

Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.

With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top…

Google Helpful Content Update is Coming

Another Google update is rolling out but it’s not technically a broad-core update.

Google has announced the “Helpful Content Update” which is basically out to catch useless, misleading, and possibly bot-written content.

In their announcement, Google said “This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.”

Google is promising…

Multi-lingual Law Firm SEO – Finding Ranking Success in Any Language

Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.

While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.

Here are some key takeaways from the…

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May 19

Is ‘Perfect’ Content Dooming Your Law Firm’s SEO?

Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?

I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a…
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Apr 25

Our New Video and Podcasting Studio is Complete!

Today, we’re celebrating our newly opened video and podcasting studio!

To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same floor as CLM headquarters making it easy to network the studio with the main office.

The CLM Studio took just over 6 months to complete. We have dual UHD cameras to capture two angles or multiple guests simultaneously. We will be hosting a lot of live events…
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Apr 8

Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.

AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.

In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks…
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Mar 18

Your Law Firm’s Web Traffic Has Dropped… Now What?

Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.

In my response, I said:

Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages

Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which…
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Older posts

Jun 6

Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)

What is a regional practice area page?

May 3

Google’s Review System Was Updated in April. How Your Law Firm Might Be Affected.

Jan 4

The Problem with ChatGPT Being a ‘Google Killer’

Oct 13

Is Your Law Firm Marketing Company Putting You at Risk?

Aug 19

Google Helpful Content Update is Coming

Aug 18

Multi-lingual Law Firm SEO – Finding Ranking Success in Any Language

May 19

Is ‘Perfect’ Content Dooming Your Law Firm’s SEO?

Apr 25

Our New Video and Podcasting Studio is Complete!

Apr 8

Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

Mar 18

Your Law Firm’s Web Traffic Has Dropped… Now What?