Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)

“The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.”

Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)

Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote…

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Enhance Your Firm's Reputation and Increase Your Visibility in Google's Search Results

Enhance Your Firm’s Reputation and Increase Your Visibility in Google’s Search Results

Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.

When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics….

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Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Content Experiences Are the New Content Marketing (Search Engine Journal)

We’ve all heard about benefits of content marketing, but in 2021 it’s all about creating content experience. Now what does that mean? Content experience is the “intersection of content marketing and user experience“, where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users…

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Here's How Your Content Marketing Can Stand Out, and Other Must-Reads

Here’s How Your Content Marketing Can Stand Out, and Other Must-Reads

Better Business Relationships Start with Better Content Marketing

“For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular…that’s all content, and if you’re doing that, you’re already a content writer.”

Currently, law firms are embracing new forms of content such as podcasts and video to get their message out. But if you want to improve your content as time goes on, this article address two…

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How Law Firms Are Using Google Web Stories

How Law Firms Are Using Google Web Stories

Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.

What Is a Google Web Story?

Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.

Web Stories have been used by news media and magazines but…

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How Your Firm Can Positively Participate in Social and Political Moments that Matter

How Your Firm Can Positively Participate in Social and Political Moments that Matter

The COVID-19 pandemic, the U.S. election, and the racial justice movement that entered the national dialogue after the murder of George Floyd are just some of the dominant issues facing people in 2020, and the urgency of all has accelerated the public perception that businesses have a moral responsibility to take a stand on social and political matters.

Lawyers advocate for justice in diverse areas, from immigration to the environment to tax policy to civil rights. As knowledgeable professionals,…

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Google Can Now Identify Paragraphs on Web Pages For Specific Searches, and Other Must-Reads

Google Can Now Identify Paragraphs on Web Pages For Specific Searches, and Other Must-Reads

Google Confirms It Doesn’t Index Passages Separately (Search Engine Land)

Recently Google shared how individual passages of a webpage will soon be identified to better understand how relevancy between a page and a particular search. If you’re worried that this meant you have to index passages separately, Google clarified in a Tweet that this will not be the case.

6 Ways To Improve Your Remote…

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How To Keep Website Visitors Happy and Engaged by Understanding Their Expectations

How To Keep Website Visitors Happy and Engaged by Understanding Their Expectations

Don’t strand your users. Help them find their way.

Stories are engaging in part because they show how a relatable character solves a problem. And for the most part, people give storytellers wide leeway to add twists, turns and surprises that enhance the telling of the tale.

At some point, however, too many unpredictable, inconsistent, unrealistic or overdone plot points will break trust and turn the reader or listener off. Good stories have a flow. Bad stories break trust.

Your firm’s…

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Optimize Your Content to Be Shared and Seen By Your Future Clients

Optimize Your Content to Be Shared and Seen By Your Future Clients

If your firm is investing the time necessary to produce quality content, you will want to make sure this content is being read by more people than just your team members. Well-developed content is a key part of a comprehensive marketing plan. However, it only works for your firm if it is seen by as many potential clients as possible.

Firms, brands, marketers and individuals produce volumes of content every hour. Much of it is run-of-the-mill, but some of…

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