Is 'Perfect' Content Dooming Your Law Firm’s SEO?

Is ‘Perfect’ Content Dooming Your Law Firm’s SEO?

Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?

I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a…

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Our New Video and Podcasting Studio is Complete!

Our New Video and Podcasting Studio is Complete!

Today, we’re celebrating our newly opened video and podcasting studio!

To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same floor as CLM headquarters making it easy to network the studio with the main office.

The CLM Studio took just over 6 months to complete. We have dual UHD cameras to capture two angles or multiple guests simultaneously. We will be hosting a lot of live events…

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Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

Should Bots Write Blogs for Your Law Firm? We Tried an AI Writer.

The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.

AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.

In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks…

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Your Law Firm's Web Traffic Has Dropped... Now What?

Your Law Firm’s Web Traffic Has Dropped… Now What?

Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.

In my response, I said:

Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages

Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which…

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Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)

“The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.”

Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)

Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote…

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Enhance Your Firm's Reputation and Increase Your Visibility in Google's Search Results

Enhance Your Firm’s Reputation and Increase Your Visibility in Google’s Search Results

Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.

When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics….

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Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads

Content Experiences Are the New Content Marketing (Search Engine Journal)

We’ve all heard about benefits of content marketing, but in 2021 it’s all about creating content experience. Now what does that mean? Content experience is the “intersection of content marketing and user experience“, where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users…

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Here's How Your Content Marketing Can Stand Out, and Other Must-Reads

Here’s How Your Content Marketing Can Stand Out, and Other Must-Reads

Better Business Relationships Start with Better Content Marketing

“For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular…that’s all content, and if you’re doing that, you’re already a content writer.”

Currently, law firms are embracing new forms of content such as podcasts and video to get their message out. But if you want to improve your content as time goes on, this article address two…

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How Law Firms Are Using Google Web Stories

How Law Firms Are Using Google Web Stories

Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.

What Is a Google Web Story?

Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.

Web Stories have been used by news media and magazines but…

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