How to spot bad SEO and marketing advice

How to spot bad SEO and marketing advice

As I write this post, thousands of others, both bot and human, are also typing happily away, helping create the glut of content that will hit the internet in the next seconds, minutes, hours and days.

As of 2016, sites within the WordPress network — those hosted on WordPress.com or that have the Jetpack plugin installed — published an average of 24 blog posts per second. While WordPress is extremely popular, powering roughly one-third of all websites worldwide,…

Read More
Five content marketing myths your firm should forget

Five content marketing myths your firm should forget

The internet is saturated with content. And companies show no signs of slowing production. According to WordPress.com, over 76 million blog posts and 9 million web pages were published in July. And this data is only from sites hosted on WordPress.com. The task of breaking through the noise is only getting more daunting.

With all this content congestion, however, content marketing can still work. It takes effort and persistence, but it is possible to use the power of…

Read More
Four landing page trends and how attorneys can use them

Four landing page trends and how attorneys can use them

An online marketing strategy cannot be complete without successful landing pages. But what is a landing page? Are there any common features that make a landing page effective?

The term “landing page” is often used to refer to any page, particularly a website’s home page, on which a visitor “lands” after clicking on a link. For the purposes of marketing, a landing page is the page on which a visitor arrives after clicking on an ad. It is usually a…

Read More
How to keep your visitors on your site

How to keep your visitors on your site

You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
 
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to…

Read More
Quality content checklist for lawyers

Quality content checklist for lawyers

It is no secret that content is important to search rankings. And not just any content, quality content.

Quality, however, is a nebulous word. Google is quick to say it wants quality but less eager to define exactly what that means. The term quality may also symbolize different things to different people, in terms of characteristics like length, style, subject matter or even type of content.

On top of that, many people can write quality content. As Rand Fishkin…

Read More
Find your firm's content sweet spot

Find your firm’s content sweet spot

You produce content. Maybe even a lot of it. You want people to see your content. You want users to like it, share it and generally interact with it. There are several ways to measure how a piece of content performs, from a click-through to time on page to a link acquisition. Some of these interactions can be valuable, while others are nice eye candy.

For example, a Facebook post linking to an article may receive…

Read More
Content marketing tips: start with what you have

Content marketing tips: start with what you have

If you answer the question, “Why is my firm producing content?” with, “Because people keep telling me to,” that’s not good enough. Lawyers can have successes with content marketing, but not if it is aimless or misdirected.

All you have to do is produce the perfect content. And still find the time to be a great lawyer. Easy, right? Before you expend resources turning your firm into a publisher, take a look a the content you already have…

Read More
Attorney marketing and the death of the desktop

Attorney marketing and the death of the desktop

Google any variation of the phrase “the desktop is dead,” and you will be presented with millions of results — some of them published this year, some with publish dates as old as 2000. Clearly, the desktop has been dying for a long time.

In the face of such dire predictions, the rush to focus all marketing on mobile is understandable. Mobile is hot. Mobile searches continue to increase. Voice search is becoming more popular. All of these phenomenon…

Read More
The future of law firm keyword research

The future of law firm keyword research

Keyword research has long been fundamental to achieving SEO goals. In order to drive traffic to your site by achieving good organic search placement, you need to identify words and phrases that are relevant to your practice, that people are searching for, that are not too highly competitive and that convert at a reasonable rate.

Keyword research used to be easy in part because keyword stuffing used to work. Now, however, Google actively punishes content that attempts to rank…

Read More
10 things you can do now to boost your legal marketing

10 things you can do now to boost your legal marketing

Marketing is a process. Each piece, from social media to online marketing to TV ads to networking, has many moving parts. Some must be carefully coordinated to function as an integrated campaign. Others, you can work on individually as time permits. While the scope of all marketing activities combined can be considerable, there are things you can do in an hour or two that will advance your business development goals.

Here are ten valuable marketing actions you can take, even…

Read More