4 Ways to Avoid Boring Law Firm Content

4 Ways to Avoid Boring Law Firm Content

Content marketing for law firms does not have to be boring. While this is hardly a revolutionary statement, it is an important reminder for a field that all too often conflates informative with dull. In fact, law firm content marketing presents many opportunities to think outside the box instead of relying on paragraphs of stock copy peppered with legal jargon and keywords.

Ensuring that content is engaging is crucial for law firms looking to attract potential clients. Boring content does…

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How to Catch Typos on Your Law Firm's Website

How to Catch Typos on Your Law Firm’s Website

Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.

Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.

With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.

Typos on your firm’s website aren’t…

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Get the Most Out of Your Law Firm's Videos

Get the Most Out of Your Law Firm’s Videos

Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms’ videos?

That depends on the channel and the device.

Look Who’s Watching
For law firm videos, the video click through rate (or play rate) on mobile devices is miniscule compared to desktops and tablets even though YouTube’s traffic is more than 50% mobile. When Custom Legal…

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How to repurpose webinars for maximum marketing impact

How to repurpose webinars for maximum marketing impact

Webinars are an often underutilized attorney marketing resource. From a purely digital standpoint, webinars are valuable SEO and content marketing tools. According to a Content Marketing Institute Link Building Survey, webinars are one of the top five types of content that are most likely to naturally acquire links to your website. From a client acquisition perspective, webinars can help position your firm as a trusted resource, open the door for future dialogue, and ultimately generate leads…

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Google Chrome's AdBlocker and Your Law Firm's Marketing Efforts

Google Chrome’s AdBlocker and Your Law Firm’s Marketing Efforts

Adblocking software has become increasingly more necessary as advertising interferes more and more with the online experience. Ads can interrupt the user’s goal with a blast of noise in an automatic video pitch or sprawl across a web page with a pop-up countdown clock. As a result, Google felt the need to intervene. Whether this is a step in the right direction is up for debate.

On February 15th, Google Chrome was updated to ban obnoxiously impeding ads by default…

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The 2018 Content Marketing Plan for Law Firms

The 2018 Content Marketing Plan for Law Firms

Content marketing is propelling forward into a modernized world of high expectations for law firms: to be unique and trustworthy for clients with a crisp and transparent online presence. As rough as the roadmap to successful marketing may seem, it is not impossible. The secret is in the flow. Here is how your firm can tackle content marketing today:

Create Your Plan of Action

Break it down.
The simplest start to new beginnings in 2018 is to realign your law firm’s goals…

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How to spot bad SEO and marketing advice

How to spot bad SEO and marketing advice

As I write this post, thousands of others, both bot and human, are also typing happily away, helping create the glut of content that will hit the internet in the next seconds, minutes, hours and days.

As of 2016, sites within the WordPress network — those hosted on WordPress.com or that have the Jetpack plugin installed — published an average of 24 blog posts per second. While WordPress is extremely popular, powering roughly one-third of all websites worldwide,…

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Five content marketing myths your firm should forget

Five content marketing myths your firm should forget

The internet is saturated with content. And companies show no signs of slowing production. According to WordPress.com, over 76 million blog posts and 9 million web pages were published in July. And this data is only from sites hosted on WordPress.com. The task of breaking through the noise is only getting more daunting.

With all this content congestion, however, content marketing can still work. It takes effort and persistence, but it is possible to use the power of…

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Four landing page trends and how attorneys can use them

Four landing page trends and how attorneys can use them

An online marketing strategy cannot be complete without successful landing pages. But what is a landing page? Are there any common features that make a landing page effective?

The term “landing page” is often used to refer to any page, particularly a website’s home page, on which a visitor “lands” after clicking on a link. For the purposes of marketing, a landing page is the page on which a visitor arrives after clicking on an ad. It is usually a…

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How to keep your visitors on your site

How to keep your visitors on your site

You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
 
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to…

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