How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

You’ve probably seen it yourself: lawyers have doubled down on posting content related to COVID-19. Here’s how to stand out in a marketplace that’s been flooded by the same type of content: by writing directly to a very small audience.

Writing to reach the largest possible audience will only further saturate the landscape. However, writing to a very small audience creates a channel for your unique thought leadership to be heard by those who seek exactly what you have…

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Finally, Big News That Has Nothing to Do With COVID-19: Google Releases Broad Core Algorithm Update

Finally, Big News That Has Nothing to Do With COVID-19: Google Releases Broad Core Algorithm Update

By now, you’re probably tired of COVID-19 news, COVID-19 talk, your house, your neighbor that has 5 children, all of which are aspiring musicians that practice all day, and that tank of gas you bought in February that’s still in your car.

Looking for something else to think about? If you focus on your law firm’s search rankings, we have good news! Google has rolled out a broad core algorithm up.

Broad Core?

Google rolls out updates to their algorithm on…

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How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

As the lockdown wears on and most states remain closed down, your firm should be doing everything it can to adjust to staying at home and how that affects your current and potential clients. Here are some great reads that address how to adjust and create a new business-as-usual that helps your firm during and after the pandemic is over.

Stuck at home during COVID-19? Here’s how to write law firm website content that resonates…

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Keep your phones ringing during the COVID-19 crisis with these 9 tips

Keep your phones ringing during the COVID-19 crisis with these 9 tips

While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:

1. Make sure people know you are currently available and handling cases.

Now is a good time to Read More

How The General Public Can Help You Strengthen Your Content Strategy

How The General Public Can Help You Strengthen Your Content Strategy

With Google’s new Search Console Tool, you have the opportunity to improve the quality of your existing and future content. How? By keeping track of any content that the general public flags as outdated, and by reacting with a strong, well-informed content strategy.

The Search Console tool allows the users to flag content as outdated, giving the website owners the chance to temporarily remove that page while you update the content….

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How to Crowdsource Discovery of Outdated Content on Your Website

How to Crowdsource Discovery of Outdated Content on Your Website

Whether you’re aware of it or not, it’s likely that your site has outdated content that is no longer serving your law firm. That includes content that doesn’t reflect your law firm’s current status or latest successes or ideas in old blog posts or practice area pages. You and your firm never stop changing, but this old content will still appear in search results and misrepresent you, your current news, or your knowledge.

It’s time…

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Positive Changes for Lawyers in the New Decade

Positive Changes for Lawyers in the New Decade

The 2010s are behind us, and it’s time to face the new decade with a fresh start and a clear vision for how to improve your law firm’s marketing habits and goals. We’ve found some sources that we think will help you brainstorm how to face the new year with realistic resolutions, including tips to improve your website, how to make a podcast, and more.

Legal Marketing Tips: Trends to Keep an Eye on in 2020
From Answering Legal:…

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Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.

We have some ideas to help you get the most out of your marketing money this Holiday season.

1. Timely content is always in style

It’s the end of the year, and…

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How to make SEO and PPC work together for your law firm

How to make SEO and PPC work together for your law firm

It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that…

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