Positive Changes for Lawyers in the New Decade

Positive Changes for Lawyers in the New Decade

The 2010s are behind us, and it’s time to face the new decade with a fresh start and a clear vision for how to improve your law firm’s marketing habits and goals. We’ve found some sources that we think will help you brainstorm how to face the new year with realistic resolutions, including tips to improve your website, how to make a podcast, and more.

Legal Marketing Tips: Trends to Keep an Eye on in 2020
From Answering Legal:…

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Charitable Activities are Good for Your Community and Law Firm Marketing

Charitable Activities are Good for Your Community and Law Firm Marketing

Don’t keep your charitable activities secret. The fact that your law firm cares about others in more ways than one is not only something worth celebrating but sharing. Doing so will both strengthen bonds within your network as well as help you connect with prospects in a deeper way than traditional outreach or advertisements. After all, a prospective client is unlikely to forget someone who donated thousands of dollars to help recovery efforts after a natural disaster or who…

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Getting More Attention For Your Law Firm's Instagram With Stop-Motion

Getting More Attention For Your Law Firm’s Instagram With Stop-Motion

Instagram is rolling out with a new feature for their app: stop-motion camera mode for Instagram Stories. Courtesy of Jane Manchun Wong, the internet was able to get a sneak-peak demo of how this feature will work. This in-app feature that is currently in development makes it possible for users to create videos from a compilation of photos. This method of video making is very reminiscent of classic Christmas or Tim…

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Get the Most Out of Your Law Firm's Videos

Get the Most Out of Your Law Firm’s Videos

Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms’ videos?

That depends on the channel and the device.

Look Who’s Watching
For law firm videos, the video click through rate (or play rate) on mobile devices is miniscule compared to desktops and tablets even though YouTube’s traffic is more than 50% mobile. When Custom Legal…

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How your law firm can use Google Posts

How your law firm can use Google Posts

On June 22, Google revealed Google Posts, a content snippet platform accessible via Google My Business. The goal of Google Posts is to allow businesses to share new or upcoming events, promotions, announcements or content. These posts are directly shared to Google Search and Map results. This is a great way for small or local businesses to share additional information about themselves with potential consumers.

Google Posts can be accessed through desktop and mobile devices. For…

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How lawyers can take advantage of new trends in video advertising

How lawyers can take advantage of new trends in video advertising

The demand for online video content from publishers and consumers has been growing steadily for years. In the United states, 78 percent of internet users say they watch online video. In July of 2006, a little over a year after YouTube launched, 65,000 videos were being uploaded every day. Now that number is in the hundreds of thousands. Over 400 hours of video are uploaded to YouTube every minute. Cisco estimates that global video traffic,…

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Marketing and the Brain - Part 2 of 3

Marketing and the Brain – Part 2 of 3

Copywriting

After setting the stage with your logo, color scheme and visual display, as discussed in part 1 of this blog series, play close attention to your website’s copy. Copywriting is all about persuasion and an appeal to human memory through the written word, which may seem like a difficult task for some. Consider the psychological implications of copywriting, however, and you’ll find that creating more effective, conversion-oriented copy is simpler than it may appear.

Repetition

When a statement is repeated,…

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Marketing and the Brain - Part 1 of 3

Marketing and the Brain – Part 1 of 3

Visual input

How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?

Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.

In this three-part blog series, we’ll cover…

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Sharks, selfies and selling: how to keep your focus in the right place

Sharks, selfies and selling: how to keep your focus in the right place

This week, Mashable reported that selfie-related deaths are outpaceing shark attack deaths by 50 percent in 2015. The article comes on the heels of the death of a 66-year-old Japanese tourist, who fell down the stairs at the Taj Mahal while trying to take a selfie.

Falling is the most common cause of death while attempting a to take a selfie. Train-related accidents are the second most deadly.

To be fair, there are extremely few shark or selfie…

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