5 ways for lawyers to improve contact form conversion rates

5 ways for lawyers to improve contact form conversion rates

Any firm can pull together a contact form for their website, but is it attracting visitors? Even more important: are these visitors completing the contact form and ending up satisfied with the experience?

An aesthetically pleasing site design does not necessarily equal excellent conversion rates. It is extremely important to make the lead comfortable while navigating the contact form, guiding them towards trust and comfort with the law firm.

So, what are the best ways to increase your conversion rates and…

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Why you should be using Adwords Extensions

Why you should be using Adwords Extensions

With Google Search dominating search queries with around 65 percent of market share, Google AdWords can help small and large law firms increase their inbound leads. However, specific keywords can be expensive, due to the volume and competitiveness of searches involving such words. In fact, “Attorney” and “Lawyer” are the fourth and sixth most expensive keywords on AdWords respectively.

Therefore, it is imperative that the clicks you are receiving equate to quality leads and conversions. A way to…

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How attorneys can use remarketing to get more leads

How attorneys can use remarketing to get more leads

Successful marketing campaigns prompt people to take action. Whether the connection is direct — a prospect sees an advertisement and makes an immediate purchase decision — or the result of a sustained brand awareness effort, marketing works when people are convinced to do something.

In the case of law firm SEO, getting people to your website is step one. Once visitors have landed on your site, you must convince them to stay, look around and ultimately to contact your…

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