Ignore typography at your own risk

Ignore typography at your own risk

Type is the most important design element on a Web Page. Visitors click through to a site because they are interested in consuming information – not just looking at pretty pictures. Layout and choice of graphics help set the tone, reinforce the story and direct the user’s attention, but content is the star.

Web layouts should be designed for the reader. The reader’s ability to easily digest your content determines the success of your site.

When planning your content,…

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