Should you offer free consultations?

Should you offer free consultations?

Many lawyers feel conflicted about whether to offer free consultations or to charge a fee. On the one hand, free consultations are a great way to attract potential clients by providing them with the security of deciding who to hire before having to pay fees. It’s a good way to get people into your office, which gives you the chance to stand out above your competitors. But on the other hand, time is money. If you or your staff…

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Accomplish more by practicing positive communication

Accomplish more by practicing positive communication

Effective legal marketing requires good communication. Firms must be able to convey key points about their values and culture to marketers and listen to constructive suggestions about new campaigns or new directions.

Attorneys, in fact, rely on communication skills in myriad ways, from client intake to litigation to business development to marketing. Although it is a critical skill, the legal profession as a whole is often maligned for a perceived inability to listen to and connect…

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Six simple steps to increase productivity and harmonize your space

Six simple steps to increase productivity and harmonize your space

Organize and eliminate clutter. Bring peace to your office.

Professionals of all stripes struggle at times to complete tasks efficiently, without undue strain on mental or physical health. And not all demands are work-related. Internal voices remind you that you forgot to pick up the dry cleaning, that the dog needs to go to the vet or that you need to call the school about that parent-teacher conference. Preoccupation is too often a way of life.

Attorneys in particular must balance…

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