How To Create A Podcast Without Boring Your Listeners To Death

How To Create A Podcast Without Boring Your Listeners To Death

Creating a podcast might be the next thing on your digital marketing to-do list, but have you considered the strategies you’ll need to find and keep an audience engaged? A podcast should be more than just another piece of your law firm’s marketing strategy. You have to attract listeners and keep your audience coming back for more. Here are some tips for how to launch your own successful podcast to boost your exposure, reach new…

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Is Spotify A Missed Advertising Opportunity For Lawyers?

Is Spotify A Missed Advertising Opportunity For Lawyers?

Records, cassettes, CDs, mp3 – this is the evolution of portable recordings. Now that we are in the streaming era of digital media, new ways have emerged for you listen to music, books, and shows wherever you go. One company that provides streaming digital media is Spotify.

Spotify is a streaming service that provides access content from entertainers and other professionals all over the world. At the basic…

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Does Yelp Deliver More Web Traffic than Legal Directories?

Does Yelp Deliver More Web Traffic than Legal Directories?

Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website and reach out for contact?

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