Marketing and the Brain - Part 1 of 3

Marketing and the Brain – Part 1 of 3

Visual input

How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?

Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.

In this three-part blog series, we’ll cover…

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How to convince clients to write reviews for your law firm

How to convince clients to write reviews for your law firm

Many attorneys are uncomfortable soliciting referrals from clients — and downright adverse to the idea of asking for testimonials. Firms can easily hide behind ethical concerns and bar regulations when cataloguing reasons not to ask for testimonials. And attorneys must, of course, take care to adhere to state bar guidelines regarding client feedback. But your firm can request testimonials ethically and within the purview of bar guidelines. Not only is this possible, it is a necessary element of doing…

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9 ways to maximize your email marketing results

9 ways to maximize your email marketing results

Email is a time-tested marketing tactic. Research shows that email still delivers a better response rate than social media or search engine marketing. When done well, email can build loyalty and encourage conversion and referrals. When done poorly, it is a waste of time at best and a negative experience that alienates potential clients at worst.

All aspects of the email process deserve attention, from timing to subject to design. Here are some items to consider when putting together…

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How to boost your email marketing results

How to boost your email marketing results

Email inboxes are competitive places — cutthroat arenas in which businesses compete for valuable attention. Over 100 billion business-related emails are sent per day, and that number is only expected to grow. Email’s popularity as a marketing tool is holding strong.

Social marketing campaigns that go viral receive a huge amount of attention not only on social media sites but also in the traditional press. When campaigns take off — through a combination of thoughtful implementation…

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What your law firm needs to know to get your emails noticed

What your law firm needs to know to get your emails noticed

Consumption of email on mobile devices is increasing rapidly. The rise of mobile email viewing is not surprising given the large shifts in internet browsing habits that have occurred over the past five years. According to a global Mobile Media Consumption report conducted by Decision Fuel and OnDevice Research on behalf of ad network InMobi, only 11 percent of internet users say they use a desktop machine most often to go online. The majority of respondents said…

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