Acquiring leads is the lifeblood of any successful law firm. Therefore, a popular advertising strategy many marketers recommend to their law firm clients is creating ad campaigns on Google Ads, which can highlight your business on Google Search, Google Maps, YouTube, and more Google services that a large number of people use on a daily basis. And in terms of conversion actions a user can take on your ad and website, phone calls are an avenue that…
Read MoreFeb 10
Enhance Your Firm’s Reputation and Increase Your Visibility in Google’s Search Results
Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.
When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics….
Read MoreNov 10
Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads
A call to action (CTA) is any piece of content that encourages the visitor to do something. Most commonly, CTAs are associated with contact buttons, containing language like “Talk to An Attorney” or “Schedule a Consultation.”
However, the world of calls to action is much broader than that, and one, monotonous CTA may not work for your whole site. If you simply place links saying “click here” or “submit” all over your pages, do not expect to sit back and…
Read MoreOct 29
Should lawyers offer free consultations?
Many lawyers feel conflicted about whether to offer free consultations or to charge a fee. On the one hand, free consultations are a great way to attract potential clients by providing them with the security of deciding who to hire before having to pay fees. It’s a good way to get people into your office, which gives you the chance to stand out above your competitors. But on the other hand, time is money. If you or your staff…
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