Is it safe to publish content on your law firm's blog that matches a video?

Is it safe to publish content on your law firm’s blog that matches a video?

Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it’s understandable that law firms would want to get the most mileage out of that content.

But some law firms are concerned that publishing text as a blog entry, that matches the audio of a…

Read More
How Law Firms Are Using Google Web Stories

How Law Firms Are Using Google Web Stories

Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.

What Is a Google Web Story?

Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.

Web Stories have been used by news media and magazines but…

Read More
Google Adds Video Enhancements to Search Console: Is Your Law Firm's Website Ready?

Google Adds Video Enhancements to Search Console: Is Your Law Firm’s Website Ready?

While internet speeds used to all but prohibit the use of embedded videos for law firm websites, that is no longer the case. In fact, last year, the average download speed in the United States was an impressive 93.98 Mbps, which is twice the global average of 46.25 Mbps. Given that the majority of Americans have the ability to seamlessly view an embedded video, more and more law firms are including videos on their website….

Read More
How Law Firms Can Leverage Live Webcasts

How Law Firms Can Leverage Live Webcasts

Marketing and advertising are key elements to increase the sales and potential profits of a business. Once businesses figure out who their target audiences, they market to them and create advertisements to make people aware of its products or services and entice them to become a consumer. The modern history of advertising and marketing began with newspaper and magazines. Next, television commercials became an innovative way to see what businesses had to offer in creative way. Today,…

Read More
What people actually want to see on your law firm’s website

What people actually want to see on your law firm’s website

Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.

As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…

Read More
Get the Most Out of Your Law Firm's Videos

Get the Most Out of Your Law Firm’s Videos

Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms’ videos?

That depends on the channel and the device.

Look Who’s Watching
For law firm videos, the video click through rate (or play rate) on mobile devices is miniscule compared to desktops and tablets even though YouTube’s traffic is more than 50% mobile. When Custom Legal…

Read More
5 tips for creating effective law firm video ads

5 tips for creating effective law firm video ads

Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google’s suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.

Google’s move is…

Read More
Five ideas for creating compelling video content

Five ideas for creating compelling video content

Digital video production and consumption has been rising steadily for years. YouTube sees one billion unique users per month, and according to a forecast by Cisco, video traffic will constitute 55 percent of all Internet traffic by 2016. Everyone is talking about video for good reason.

A 2012 report by e-commerce provider Ivodo found that 52 percent of consumers claimed to have more confidence in a product after watching a video. Your firm can capitalize on the…

Read More
Archive