5 tips for creating effective law firm video ads

5 tips for creating effective law firm video ads

Google began testing promoted video ads within its search results in late August, according to industry insiders. For now, Google is declining to comment about details, such as when video ads may come fully online and how they would be formatted within the page. However, the incorporation of video ads into Google’s suite of services is a natural progression as search continues to evolve away from plain text links and toward a more immersive multimedia experience.

Google’s move is…

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Five ideas for creating compelling video content

Five ideas for creating compelling video content

Digital video production and consumption has been rising steadily for years. YouTube sees one billion unique users per month, and according to a forecast by Cisco, video traffic will constitute 55 percent of all Internet traffic by 2016. Everyone is talking about video for good reason.

A 2012 report by e-commerce provider Ivodo found that 52 percent of consumers claimed to have more confidence in a product after watching a video. Your firm can capitalize on the…

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