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Google is ranking generative AI outputs above websites. What does that mean for your law firm's SEO strategy?

Google is ranking generative AI outputs above websites. What does that mean for your law firm’s SEO strategy?

Generative AI tools like ChatGPT basically learn from large libraries of content. When told to “generate” it basically writes an output that is an average consensus of all of the similar data that it has digested. Therefore, by design, AI content is average.

Google recently changed their content policies and now allows AI generated content in its index… this is a big policy reversal. For decades, anything but human created content was against their terms. But then they got...

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Our New Video and Podcasting Studio is Complete!

Our New Video and Podcasting Studio is Complete!

Today, we're celebrating our newly opened video and podcasting studio!

To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same floor as CLM headquarters making it easy to network the studio with the main office.

The CLM Studio took just over 6 months to complete. We have dual UHD cameras to capture two angles or multiple guests simultaneously. We will be hosting a lot of live events...

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Is it safe to publish content on your law firm's blog that matches a video?

Is it safe to publish content on your law firm’s blog that matches a video?

Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it's understandable that law firms would want to get the most mileage out of that content.

But some law firms are concerned that publishing text as a blog entry, that matches the audio of a...

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How Law Firms Are Using Google Web Stories

How Law Firms Are Using Google Web Stories

Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.

What Is a Google Web Story?

Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.

Web Stories have been used by news media and magazines but...

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Google Adds Video Enhancements to Search Console: Is Your Law Firm's Website Ready?

Google Adds Video Enhancements to Search Console: Is Your Law Firm’s Website Ready?

While internet speeds used to all but prohibit the use of embedded videos for law firm websites, that is no longer the case. In fact, last year, the average download speed in the United States was an impressive 93.98 Mbps, which is twice the global average of 46.25 Mbps. Given that the majority of Americans have the ability to seamlessly view an embedded video, more and more law firms are including videos on their website....

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How Law Firms Can Leverage Live Webcasts

How Law Firms Can Leverage Live Webcasts

Marketing and advertising are key elements to increase the sales and potential profits of a business. Once businesses figure out who their target audiences, they market to them and create advertisements to make people aware of its products or services and entice them to become a consumer. The modern history of advertising and marketing began with newspaper and magazines. Next, television commercials became an innovative way to see what businesses had to offer in creative way. Today,...

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