Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.
As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…
Read More
Since the early 2000s, law firms strived to secure the No. 1 position in Google’s organic search results. That ranking provided the best volume of relevant traffic to their websites. Now, the spot to secure is position zero, the place for featured snippets.
Google’s featured snippet is a box at the top of the search engine results page (SERP) that aims to highlight content from a website that does the best job answering the…
Read More
“Don’t read the comment section.”
It’s advice we hear more and more from celebrities, artists and journalists who understand the potential downside of providing online forums for anonymous armchair reviewers to opine about anything they wish.
As a law firm that knows the importance of blogging as part of an effective content marketing strategy, you may have also experienced the drawbacks of providing a comment board on your posts. But you recognize the value your blog presents in generating…
Read More
Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.
Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.
With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.
Typos on your firm’s website aren’t…
Read More
Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms’ videos?
That depends on the channel and the device.
Look Who’s Watching
For law firm videos, the video click through rate (or play rate) on mobile devices is miniscule compared to desktops and tablets even though YouTube’s traffic is more than 50% mobile. When Custom Legal…
Webinars are an often underutilized attorney marketing resource. From a purely digital standpoint, webinars are valuable SEO and content marketing tools. According to a Content Marketing Institute Link Building Survey, webinars are one of the top five types of content that are most likely to naturally acquire links to your website. From a client acquisition perspective, webinars can help position your firm as a trusted resource, open the door for future dialogue, and ultimately generate leads…
Read More
Adblocking software has become increasingly more necessary as advertising interferes more and more with the online experience. Ads can interrupt the user’s goal with a blast of noise in an automatic video pitch or sprawl across a web page with a pop-up countdown clock. As a result, Google felt the need to intervene. Whether this is a step in the right direction is up for debate.
On February 15th, Google Chrome was updated to ban obnoxiously impeding ads by default…
Read More
It’s finally 2018 and the mobile revolution is at large — everywhere. People are constantly on their mobile devices: searching, consuming content and purchasing. Rather than researching information on desktop computers at home, consumers are turning to their mobile devices on-the-go. In fact, 60 percent of Google searches are made on a mobile device. This widespread increase in mobile device searches has made an impact on both Google rankings and the Google Index.
What is the Google Index? The Google…
Read More
Content marketing is propelling forward into a modernized world of high expectations for law firms: to be unique and trustworthy for clients with a crisp and transparent online presence. As rough as the roadmap to successful marketing may seem, it is not impossible. The secret is in the flow. Here is how your firm can tackle content marketing today:
Create Your Plan of Action
Break it down.
The simplest start to new beginnings in 2018 is to realign your law firm’s goals…
As a law firm investing in online marketing, you deserve to know where your marketing dollars are going and what results can be traced back to your SEO efforts. Custom Legal Marketing has always believed in transparency and giving law firms full access to their data which is why we built the CLM Lounge half a decade ago.
In December of 2017, we retired the old CLM Lounge and moved to a new platform that integrates with multiple services…
Read More