Legal Marketing For Small Firms in 2020: Obstacles and Opportunities (Lawlytics)
“Nearly three of every four very small law firms say acquiring new business is a challenge”. In this article, Attorney Dan Jaffe shares his insight on the dangers a small law firms and solo law firms may face and the business opportunities they can leverage in 2020.
How to Prepare to Be a Podcast Guest (Clio)
The growth of…
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Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description.
Attorneys have adapted to working remotely. They have shifted marketing focus from in-person networking events to virtual discussions, webinars and content marketing, and they have learned to maneuver through online courtroom proceedings. All while coping with myriad unforeseen personal challenges.
Maybe you have a little more time on your hands than…
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Lawyers Encouraged To Sign Up As Poll Workers
As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. “With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve.”
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Creating Inclusive Legal Industry Workplaces in COVID-19 (Law Practice Today)
Creating an inclusive work environment during a global pandemic while your entire staff is working remotely definitely has its challenges. Here are some top tips that can help your law firm create successful pathways to healthy work environments that allows for better inclusivity and communication amongst your law firm staff.
Multilingual Law Firm Websites and SEO Best Practices (Lawlytics)
For…
If your firm is investing the time necessary to produce quality content, you will want to make sure this content is being read by more people than just your team members. Well-developed content is a key part of a comprehensive marketing plan. However, it only works for your firm if it is seen by as many potential clients as possible.
Firms, brands, marketers and individuals produce volumes of content every hour. Much of it is run-of-the-mill, but some of…
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Process to Keep Your Remote Team Operating at Peak (Attorney at Work)
As the months go by, the reality of remote work seems to be here to stay. However, adjusting to working from home doesn’t have to be a painful process. Your law firm practice may just need a collaborative tech upgrade.
Why Making Your Clients Feel Good is as Important as Winning Their Case (LawPay)
The process of litigation…
Google Local Service Ads are now available for law firms. This is exciting news as there has been a lot of anticipation around this offering. With Google Local Service Ads, the advertiser (your law firm) pays per lead instead of paying per click like you would in a PPC campaign.
What are Google Local Service Ads?
A Local Service Ad (or LSA) is an advertisement that appears above the sponsored search results on Google. Someone can select a service provider and book them directly through the LSA page. Unlike pay-per-click, you the advertiser are charged per-lead and not every time someone clicks on your ad.
2. Click on the ad. Out of respect for the advertiser, I would normally not click on an ad while writing a blog. But in this case, who cares? The advertiser isn't paying per click, they're paying per lead. When clicking on the LSA ad, you're taken to the LSA landing page, not the advertiser's website.
You will notice that there is no other way to contact this advertiser except for the phone number (which we crossed out). Some advertisers may allow you to make an appointment directly from their LSA page. Whenever the advertiser is contacted through this page, that's when they're charged. When I clicked on the ad, this electrician wasn't charged anything.
1. Google has a cost estimator at https://ads.google.com/local-services-ads/cost/
2. Type in your zip code, the number of leads you want each month, and select your law firm's area of practice and then click on "Estimate Budget".
3. If you're like most law firms in most cities you will either:
a) Not see your practice area listed.
or
b) You will see this message: "We're not available in your area yet."
What we found for most industry categories was a cost per lead of $15-$40. If Google LSA can deliver leads for $15-$40 to lawyers, this will be an awesome addition to your law firm marketing efforts! Realistically, you can expect higher rates in competitive markets for competitive practice areas. Since lawyers are a new addition to the offering, there isn't a lot of data to work with.
Once it's available in your market, Google Local Service Ads will be a great compliment to your existing pay-per-click campaign. Plus, you will get a Google Guaranteed badge for $50/month after Google verifies your license, insurance, and legal status. That Google Guaranteed badge doesn't just apply to your Local Service Ads, that badge will get associated with your Google My Business listing which could help you earn more clicks from your organic map placement.
Give us a few details about your law firm, location, and practice areas and we will contact you when LSA's are available in your market.
An Interview with Michelle Estelle Estlund: How She Found a Niche
Candace Duff, author of “A Lawyer’s Guide to Creating a Life, Not Just Living”, interviews criminal defense lawyers, Michelle Estelle, how she found a niche she enjoys and became an authority in her area.
25 Ways to Boost Your Business and Brand During Summer Downtime
Need a list of ways to keep your businesses moving…
Google Web Stories is a framework for building immersive, user-and mobile-friendly pages. A Web Story functions similarly to an Instagram story, in which a user swipes through a series of slides to learn about a topic.
Web Stories are part of the Accelerated Mobile Pages (AMP) framework and are aimed at mobile users. The idea is to make the mobile reading experience more like the experience of using an app. This gives content producers control over their branding and narrative…
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Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing.
Four attributes were released but only one applies to most law firms; Online Appointments.
Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don’t have to visit your website to know that you’re available for virtual appointments. They are able to see it…
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