Jun 29

Google My Business Has a New Attribute for Lawyers

Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing.

Four attributes were released but only one applies to most law firms; Online Appointments.

Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don’t have to visit your website to know that you’re available for virtual appointments. They are able to see it…

How Systemic Racism Affects The Legal Industry, And Other Essential Reads

The past weeks have seen tremendous challenges reach a boiling point in the U.S. Amidst racism, police brutality, and a global pandemic, lawyers have much to consider in the ways they decide to run their law firms. We’ve selected some essential reads to help lawyers both address their concerns about the state of the world, while continuing to effectively manage their firm.

A Conversation with Raphael Davis Williams (Clio)
Clio sits down with director of Equity…

Tips For Creating A Sustainable Work-From-Home Model For Your Law Firm

You probably already know that “going back to normal” isn’t really a thing to look forward to anymore. The pandemic has shown the legal industry that its structures must adapt to remain agile during times of duress, and in the process, it has revealed how previous methods might not have been serving law firms to begin with. During the age of home office Zoom calls, how can the work-from-home model and online tools serve not as temporary scaffolds, but…

How To Gain Local Media Coverage To Attract More Leads, And Other Marketing Musts Reads

Legal marketing tips: 11 rules for engaging with local media (Answering Legal)
Close to 70 percent of lawyers lack connections with the media. This is a problem. The media helps build up lawyers’ credibility with the local community, and media exposure plays a large role in attracting new clients. Engaging with the media can be daunting, but it doesn’t have to be after you’ve read these 11 tips.

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May 13

How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile

The six habits of highly effective law firm thought leadership content (Law.com)

Highly effective written communication is key to maintaining strong client relations and is essential to attracting new clients. Your thought leadership content, including blogs, newsletters, and emails, has a huge task: to keep the reader engaged enough to keep reading. This isn’t easy. But if you always follow these 6 tips when writing content, you’ll find…
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May 6

How Shelter-In-Place Can Make You Serve Your Law Clients Better Than Ever

Everyone is at home — still. By the looks of it, shelter-in-place ordinances will last longer than first anticipated. This doesn’t have to mean the end of productivity and quality service. In fact, this can mean an even better experience for your clients and prospective clients. In a time of great need, law firms hold a special place in alleviating devastating circumstances. Here’s how staying at home can actually make you serve your clients better than before:

1. Give…
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May 5

Finally, Big News That Has Nothing to Do With COVID-19: Google Releases Broad Core Algorithm Update

By now, you’re probably tired of COVID-19 news, COVID-19 talk, your house, your neighbor that has 5 children, all of which are aspiring musicians that practice all day, and that tank of gas you bought in February that’s still in your car.

Looking for something else to think about? If you focus on your law firm’s search rankings, we have good news! Google has rolled out a broad core algorithm up.

Broad Core?

Google rolls out updates to their algorithm on…
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Apr 22

How Your Law Firm Can Support Your Community During The Coronavirus Crisis

As a law firm, you’re well positioned to support your community through a crisis. People are scared, and they have a lot of questions about how this crisis affects their lives. You can be there to not just answer those questions, but to lead them to a brighter future. Here are some ways your law firm can support your community as they try to manage their lives during the COVID-19 crisis.

1. Share helpful information
Use…
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Apr 15

Myth: Digital Marketing Is The Last Thing You Should Worry About During The Pandemic

While the COVID-19 crisis is creating new challenges for law firms across the country, it’s essential to keep calm and plan intelligently for your law firm’s success. It can be easy to fall into the panic of, “I need to cut costs!” and eliminate essential services. But your law firm is kept together by a delicate balance of well-oiled parts, so don’t panic and abandon your marketing. Actually, right now is an especially important time…
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Apr 9

How COVID-19 Will Push Law Firms and Courts into the 21st Century

Analysts agree: the COVID-19 crisis will fundamentally change the way our world is organized long after it subsides. For the legal industry, this means law will be practiced differently worldwide, and law firms need to get ready. Small, temporary changes that your law firm may have enacted during other crises like the 2008 financial crisis may have been enough to get you through it. But the COVID-19 crisis calls for an altogether change in perspective and paradigm.

Social distancing…
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