skip to content
Google Algorithm Leak Explains Why Big Law Firms Struggle to Compete Against Local Firms in Search

Google Algorithm Leak Explains Why Big Law Firms Struggle to Compete Against Local Firms in Search

If you haven't heard, there was a massive Google algorithm leak showing the inner workings of the Google Algorithm and revealing some of the search giant's closely guarded secrets. There is a lot to unpack! But we're focused on what we're learning about law firm SEO rankings and how we can use this leak to help your firm rise above the competition.

Two metrics were especially interesting—siteFocusScore and siteRadius—...Read More

Your Law Firm Shouldn't Ignore the Latest Google Core Update

Your Law Firm Shouldn’t Ignore the Latest Google Core Update

On March 5th, Google introduced a significant core update aimed at enhancing the quality of search results by prioritizing content that genuinely serves users over content that seems primarily designed to attract clicks. This goal is nothing new for Google. In 2022 they went on the offense against low-quality content with their Summer 2022 Unhelpful Content update. Accompanying this update, Google also unveiled new spam policies targeting practices that negatively impact the quality...Read More

Custom Legal Marketing Celebrates 19 Years Which Makes Us Older than Many Tech Companies

Custom Legal Marketing Celebrates 19 Years Which Makes Us Older than Many Tech Companies

On January 13th, Custom Legal Marketing turned 19 years old. Ok, actually our parent company, Adviatech Corp., turned 19 years old. Shortly after Adviatech was founded, we created the SEO | Law Firm brand which would become Custom Legal Marketing. While we weren’t initially focused exclusively on law firms, some of our first clients were attorneys and we quickly grew into the market. Today, all of Adviatech’s brands (Custom Legal Marketing being the biggest) are exclusively committed...Read More

Ranking Turbulence Affects Law Firms as Google Rolls Out Simultaneous Core Updates

Ranking Turbulence Affects Law Firms as Google Rolls Out Simultaneous Core Updates

Google’s search algorithm gets updated regularly but sometimes they roll out a “core update” which was formerly referred to as “broad core updates.” Basically, a core update is just any update that affects Google’s entire search algorithm.

In 2022, Google rolled out 10 core updates addressing everything from spam to helpful content to product reviews.

2022 Google Core Updates
Core updates reported by Google...Read More
Why Google Killed FAQ and HowTo Schema

Why Google Killed FAQ and HowTo Schema

Google is on a mission to simplify the search results page after spending several years cramming it with a bunch of rich snippets like FAQs, Videos, and How-Tos. But now, they’re consolidating search results into their Generative AI box at the top of the page, which is making some (but not all) Schema markups obsolete.

What did FAQ Schema do?

The type of FAQ rich snippets that...Read More

Free Workshop This Week on User Experience Optimization for More Conversions

Free Workshop This Week on User Experience Optimization for More Conversions

I am excited to lead a workshop for Marketing for Justice this week, where I'll be talking about how to spy on your visitors... but not in a creepy way. I want you to build a better user experience for your visitors which ultimately sends more leads to your law firm. Every time a user accesses your law firm's website, they are clicking, they're scrolling, they're searching, and they're generating a ton of UX data for you....Read More

Google Says AI Content is Allowed but They’re Also Raising the Bar on Quality

Google Says AI Content is Allowed but They’re Also Raising the Bar on Quality

Many law firm marketers are stepping into a trap by leaning too heavily on AI tools for content. I recently talked about this in an article on Forbes. Just because Google is allowing AI generated content doesn’t mean they’re not taking action against low-quality content. In fact, they’re stepping up enforcement and their SpamBrain algorithm will ignore or remove content that it believes isn’t helpful.

Crafting...Read More