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Jun 6

Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)

Yes, Regional Practice Area Pages Can Help Your Law Firm’s SEO (or Hurt it)

Among the SEO community, there is a debate about whether or not regional pages – that is, content that is created to focus on the different cities or states where your law firm practices – is an effective SEO strategy. Regional pages can actually be incredibly powerful lead-generating pages. They can also destroy your website’s authority if not done properly.

What is a regional practice area page?

Regional pages for law firms are basically practice area pages that are optimized around…

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Jan 4

The Problem with ChatGPT Being a 'Google Killer'

The Problem with ChatGPT Being a ‘Google Killer’

We’ve been having some fun with OpenAI’s ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot’s ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn’t resist.)

While we’re having fun playing with this new technology, the doomsday predictors are out there saying that chatbots…

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Dec 21

How to improve your law firm's intake process for 2023

How to improve your law firm’s intake process for 2023

We talk about getting leads through law firm SEO and digital marketing all the time. But having an efficient intake process for those leads can improve your case signups and overall, turn your law firm into a more efficient operation.

Let’s explore some steps you can take to optimize your law firm’s intake process and streamline the way you handle new clients.

Create a clear and detailed intake form.
Your intake form might be missing critical information. If your lawyers and…

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Oct 17

We just won a W3 Award for Steinberg Law Firm's Website

We just won a W3 Award for Steinberg Law Firm’s Website

We’re very excited to announce that we’ve won another W3 Award, this time for the Steinberg Law Firm website.

Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they’ve earned show how much their clients appreciate the firm’s hard work and dedication.

We’ve been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%…

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Oct 13

Is Your Law Firm Marketing Company Putting You at Risk?

Is Your Law Firm Marketing Company Putting You at Risk?

Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.

With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top…

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Oct 11

Custom Legal Marketing Wins WebAward and W3 Gold Award for Sommers Schwartz Website

Custom Legal Marketing Wins WebAward and W3 Gold Award for Sommers Schwartz Website

Everyone at CLM is excited to be honored with the Legal Standard of Excellence WebAward and a Gold W3 Award for the Sommers Schwartz website.

This website has been recognized in multiple design competitions. So far, Custom Legal Marketing’s design has been awarded a:

•  Webby Honoree

•  Vega Centauri Award

•  WebAward Legal Standard of Excellence

•  W3 Gold Award

Building a multi-award-winning website requires a few things. It takes a great client and Sommers Schwartz easily checks that box. With over $1…

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Oct 4

How CLM Keeps Its High Performing Team Members

How CLM Keeps Its High Performing Team Members

At the heart of every service provider, the talent performing those services makes the company successful and Custom Legal Marketing is no different.

One of the biggest challenges that businesses face is keeping their best people. Low employee turnover is good for everybody. It’s good for team morale, and your bottom line, but it’s also good for your clients. Our law firms know our core team members by name and that positive report between our clients and team members is…

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Sep 27

Is your law firm organized for success?

Is your law firm organized for success?

As law firms grow, expand their teams and take on greater case volumes, the resulting mix of finite resources and diverse goals can cause teams to stop communicating with each other. This may seem harmless, but it can create a situation in which a lack of shared goals undermines cohesion and progress in the long term.

I recently explored several methods for bringing all teams together productively to help avoid conflicts that can restrict growth in my article, “ Read More

Sep 6

Did You Get Google's Destination Requirements Policy Email? Here's What it Means for Your Law Firm

Did You Get Google’s Destination Requirements Policy Email? Here’s What it Means for Your Law Firm

If you have received an email from Google titled “Google Ads Policy Update – Destination Requirements Policy,” then you should know that starting in October 2022, Google will be revising its ad destination policy. Ad destination is where your ad leads users to… like a landing page. This policy will be updated to be in line with the ad experience guideline set forth by the Coalition for Better Ads, a group of online media…

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Aug 18

Multi-lingual Law Firm SEO – Finding Ranking Success in Any Language

Multi-lingual Law Firm SEO – Finding Ranking Success in Any Language

Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.

While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.

Here are some key takeaways from the…

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