Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Brace Yourself. Google Broad Core Algorithm Update is Rolling out Today

Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM’s law firms saw their organic positions improve after the dust settled.

Google announced the algorithm update today on Twitter:

Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

When marketing statistics show that a large part of today’s financial clout is in the hands of older audiences, it only makes good sense to adapt a marketing strategy to reach them. However, that does not seem to be happening due to some flawed assumptions and previous less than spectacular marketing campaigns based on those flawed assumptions. Instead, the trend is to market to millennials, the largest portion of the population at about 75.3 million, and exclude older individuals.

Marketing…

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A Google Error is Deindexing Pages: Should your law firm be worried?

A Google Error is Deindexing Pages: Should your law firm be worried?

UPDATE: April 15, 2019

While the indexing issue has been resolved, Google is reporting related issues within Google Search Console.

UPDATE: April 9, 2019
Google says they expect the error to…

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Improve Your Law Firm's SEO by Making Short Content Long-Form Content

Improve Your Law Firm’s SEO by Making Short Content Long-Form Content

In the ever-changing world of law firm marketing and search engine optimization (SEO), relatively short and weak pages generally cause more harm than good for website owners. That is especially true in the legal world, where current and prospective clients are looking for more information via long-form content. Long-form content consists of extensive print media combined with photos, graphics, videos and other complementary multi-media content.

The idea is to create a unique user experience, while providing…

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What people actually want to see on your law firm’s website

What people actually want to see on your law firm’s website

Most attorneys view their website as a platform that tells prospective clients what their law firm offers. However, it is often hard to determine what exactly people care about when they visit a website. Custom Legal Marketing (CLM) decided to find out and shares the results in its latest Law Firm SEO Video Series.

As part of the company’s website development process, CLM seeks feedback from focus groups made up of individuals who have…

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Google Featured Snippets: Your Law Firm's Coveted Position Zero

Google Featured Snippets: Your Law Firm’s Coveted Position Zero

Since the early 2000s, law firms strived to secure the No. 1 position in Google’s organic search results. That ranking provided the best volume of relevant traffic to their websites. Now, the spot to secure is position zero, the place for featured snippets.

What is a featured snippet?

Google’s featured snippet is a box at the top of the search engine results page (SERP) that aims to highlight content from a website that does the best job answering the…

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No Comment: Why Law Firms Should Disable Commenting

No Comment: Why Law Firms Should Disable Commenting

“Don’t read the comment section.”

It’s advice we hear more and more from celebrities, artists and journalists who understand the potential downside of providing online forums for anonymous armchair reviewers to opine about anything they wish.

As a law firm that knows the importance of blogging as part of an effective content marketing strategy, you may have also experienced the drawbacks of providing a comment board on your posts. But you recognize the value your blog presents in generating…

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How to Catch Typos on Your Law Firm's Website

How to Catch Typos on Your Law Firm’s Website

Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.

Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.

With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.

Typos on your firm’s website aren’t…

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Get the Most Out of Your Law Firm's Videos

Get the Most Out of Your Law Firm’s Videos

Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms’ videos?

That depends on the channel and the device.

Look Who’s Watching
For law firm videos, the video click through rate (or play rate) on mobile devices is miniscule compared to desktops and tablets even though YouTube’s traffic is more than 50% mobile. When Custom Legal…

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