A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.
Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.
Since many clients will first experience your firm…
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What To Evaluate Ahead of Google’s Page Experience Update (Search Engine Land)
Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now is a great time for marketers to evaluate the impact this update has…
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Advice for New Lawyers: How to Survive and Thrive (Clio)
Starting a law career in 2020 definitely has its challenges. Despite this, lawyer Willie Peacock, imparts some wisdom for the new up-and-coming lawyers. “Know that you will not just be okay—you will thrive because you have what it takes to help reinvent this industry.”
Five Tips For Implementing Your Firm’s Well-Being Initiative (Law Practice Today)
Studies have shown the positive…
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The COVID-19 pandemic, the U.S. election, and the racial justice movement that entered the national dialogue after the murder of George Floyd are just some of the dominant issues facing people in 2020, and the urgency of all has accelerated the public perception that businesses have a moral responsibility to take a stand on social and political matters.
Lawyers advocate for justice in diverse areas, from immigration to the environment to tax policy to civil rights. As knowledgeable professionals,…
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Everyone has heard by now that content is king. The phrase has been used so frequently as to be meaningless, and it is too often misinterpreted to mean that all content creation is good, encouraging the development of legions of indistinguishable posts and articles.
Like many marketing mantras, there is an underpinning of truth to the phrase. Both Google’s algorithm and your potential clients react positively to content that is genuinely informative, insightful and helpful. And Read More
Covid-19 Is Transforming The Legal Industry: Macro and Micro Evidence (Forbes)
“The legal industry’s lawyer-centric, artisanal profile is morphing into a multidisciplinary, digital one that is more closely aligned with business.” In this Forbes article, Mark A. Cohen describes the macro and micro trends in the legal industry as a result from COVID-accelerated change.
Law Practice Management: An In-Depth Discussion On The Business Side of Running A Firm With…
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Legal Marketing For Small Firms in 2020: Obstacles and Opportunities (Lawlytics)
“Nearly three of every four very small law firms say acquiring new business is a challenge”. In this article, Attorney Dan Jaffe shares his insight on the dangers a small law firms and solo law firms may face and the business opportunities they can leverage in 2020.
How to Prepare to Be a Podcast Guest (Clio)
The growth of…
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Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description.
Attorneys have adapted to working remotely. They have shifted marketing focus from in-person networking events to virtual discussions, webinars and content marketing, and they have learned to maneuver through online courtroom proceedings. All while coping with myriad unforeseen personal challenges.
Maybe you have a little more time on your hands than…
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Lawyers Encouraged To Sign Up As Poll Workers
As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. “With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve.”
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Creating Inclusive Legal Industry Workplaces in COVID-19 (Law Practice Today)
Creating an inclusive work environment during a global pandemic while your entire staff is working remotely definitely has its challenges. Here are some top tips that can help your law firm create successful pathways to healthy work environments that allows for better inclusivity and communication amongst your law firm staff.
Multilingual Law Firm Websites and SEO Best Practices (Lawlytics)
For…
