Six ways to set your firm apart in 2017

Six ways to set your firm apart in 2017

The beginning of the year provides time for both reflection and renewal. The season invites us to look inward and consider our goals for our personal and professional lives.

Here is a new year’s resolution for attorneys to add to your lists: “In January, I will read all the practice area copy on my website and on the sites of at least 5 of my closest competitors.”

While this resolution may sound about as fun as trying a…

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How to write a professional attorney bio people will actually want to read

How to write a professional attorney bio people will actually want to read

Nobody said writing an attorney bio was glamorous. But it is necessary. Unfortunately, it is a task that is often given too little attention, resulting in a boring bio page that is just a thinly-veiled rehashing of an old resume.

Your attorney bio page is important. In fact, it is probably one of the most important pages on your law firm’s website. According to HubSpot, about pages are the second most visited pages on a website. Attorney…

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What law firms can learn from Google's latest search quality guidelines

What law firms can learn from Google’s latest search quality guidelines

For the first time, Google has released the full version of its Quality Raters Guidelines and Handbook. Google provides the 160 page .pdf to its human testers, who perform searches and rate the results based on these guidelines. Google then uses this rating information to enhance its algorithm in an attempt to continuously improve results for searchers.

Raters assign a Page Quality rating based on a sliding rating scale. The scale contains five primary rating options: Lowest, Low,…

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Attorney Bios are an Important Lawyer Website Marketing Tool

Attorney bio pages on a law firm website are the pages most frequently visited by prospective clients. Bio pages can see up to twice the traffic of even a firm’s home page. Clearly they are important. Attorneys should take advantage of the exposure their bio pages receive by focusing on design and content that will engage visitors and generate leads.

Think of your attorney bio pages as an online extension of your office. You are inviting people in to…

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