How to Write Content that Captures Your Readers’ Attention, Part 1 – Headlines

typewriterThis is part 1 in a series of posts about how to write content that people actually want to read.

Some tried and true marketing tactics are no longer effective, especially when speaking to online viewers. People have been hit with so much hyperbole, so many empty, information-free articles, and so many offers that seem – and are – too good to be true that they have simply begun ignoring…

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Fifteen Phrases You Can Drop (and not lose any meaning)

Good writing is essential to your ability to communicate with clients, judges, colleagues, and those who read your blogs and social media posts (whom you hope to convert to clients at some point). Whether you are putting together formal articles and briefs or sending a quick email response, your writing can confirm that you are a professional adult… or tell a different story.

Even the best of us…

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New and Revolutionary! Fifteen of the Most Overused Words of 2012

Every year, some words are more popular than others. As fashionable words get bandied about with abandon, you will find some of them begin to grate on you. The more they are seen and heard, the less meaning they retain. You can only read that something is “cutting-edge” so often before nothing will ever seem cutting-edge again. And how many times can you hear the phrase “best practices” before…

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Communication counts – avoid clichés and buzzwords like the plague

Poor writing is an instant turnoff. Be it incorrect grammar, overused and tired phrases or a simple failure to proofread adequately, sloppy writing comes across as lazy and unprofessional. For attorneys who must be able to communicate with a range of audiences, from judges to peers to clients and prospective clients, bad writing habits can be costly.

You have read them – sentences that seem to drag on…

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