Why There’s More to Life Than Landing Rank 1 Page 1

Why There’s More to Life Than Landing Rank 1 Page 1

When you think of your law firm’s SEO strategy, your goal is to appear as number one on organic searches, right? If you land at rank 1, page 1 for a search term, haven’t you won?

Perhaps not so surprisingly, that’s a trick question. There’s more to SEO strategy than simply getting you to the top position on organic search. The assumption that rank 1, page 1 holds the highest value in search results can…

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How to Optimize Your Law Firm’s Mobile Website for Voice Search

How to Optimize Your Law Firm’s Mobile Website for Voice Search

Voice searches have steadily increased over the past ten years since smartphones were first capable of speech recognition technology with Google’s voice search app for iPhone. This increase has expanded to the point where, according to a survey by BrightLocal, more than half of consumers have used voice search to find a local business in 2018. For most law firms that do not operate on…Read More

How to Use the New 'How To Schema'

How to Use the New ‘How To Schema’

Google recently demonstrated some new ways sites can have their content highlighted in search results as a “featured snippet.”

A featured snippet is a block of content taken from a web page and displayed at the top of a list of search results, alongside a link to that page. Its placement is sometimes called “position zero” because it supersedes the page that is otherwise ranked first. How-To schemas, therefore, represent an opportunity to one-up your competition, and should be targeted…

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How Law Firms Can Use Machine Learning in Search to Their Advantage

How Law Firms Can Use Machine Learning in Search to Their Advantage

Machine learning was first conceived in 1959 as a step towards artificial intelligence. Machine learning is the practice of giving algorithms enough data so that eventually they can solve problems on their own, without the help of a developer programming the solution into them.

Many tech companies today implement machine learning as a way to streamline efficiency and improve user experience. Once an algorithm is capable of figuring out processes on its own, companies could then divert attention to other…

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