Good luck is not a local search strategy

Lucky Law Firm MarketingWhen conducting a search on Google’s homepage, you may have noticed a little button to the right of “Google Search” which says “I’m Feeling Lucky”. Originally, the feature was a fun way to explore the web. Click “I’m Feeling Lucky,” and you go straight to the top-ranking website connected to your search while skipping the search results page. Today, Google uses the button to help Googlers discover art,…

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Google+ Custom URLs Make It Easier to Find Your Firm’s Profile

Google Plus URLStrings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier.

Since offering Pages, Google+ has issued a long string of numbers for the URL. This practice was certainly acceptable for linking to your profile from your website and email footer, but it caused limitations when promoting your Google+ Page offline.

While you could place your…

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