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Google Pigeon to reshape local listings

Google layoutOn July 24, Google released a new algorithm, nicknamed Pigeon by Search Engine Land (SEL), which alters the way local search results are generated in Google Maps and Google Web. The Pigeon update is designed to make the local search results more accurate and relevant.

Google told SEL that the new algorithm relies more heavily on their hundreds of traditional web search ranking signals. It also draws on features like spelling...

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What Google's Pigeon update means for law firm local results

What Google’s Pigeon update means for law firm local results

At the end of July, Google quietly rolled out a change to its local ranking algorithm. In the absence of an official title for the update, Search Engine Land (SEL) dubbed it Pigeon, and the name has stuck. Some industries, particularly food, beverage and hospitality, have noticed dramatic changes in the way results are displayed for local search queries. Law firms should be aware of the changes associated with Pigeon and be prepared for a shake-up in local results...

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