How to increase traffic by producing goal-oriented content

How to increase traffic by producing goal-oriented content

Google provides a substantial number of resources on its Webmaster Central Blog about what its algorithm is and is not looking for when returning search results. While Google's overall goal — providing results users find most helpful — has not changed, the process for finding these results is constantly being tweaked.

Your firm could try to keep up with every algorithm change in an ongoing struggle to be most relevant. But the effort is likely futile and...

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