6 tips for writing successful attorney bios and about pages

6 tips for writing successful attorney bios and about pages

Attorney bios and about pages are underutilized resources. A website's home page and a firm's practice area offerings understandably receive a lot of attention. Such landing pages are a priority since they are in many cases the first page a visitor will see. However, attorney bios and about pages offer an opportunity for both individual lawyers and the firm as a whole to provide visitors with memorable reasons to become clients.

Analytics show that attorney bios are some of...

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