Back to basics: How healthy is your law firm brand?

brandBranding is a commonly maligned concept in the legal world, too often associated with low-quality advertising and a move away from focusing on client service. But branding and practice are not mutually exclusive; they can and should work to support each other.

No, a snazzy logo alone will not bring in more business. But your brand is much more than just a logo or a tagline; branding and…

Read More
Archive