Relationship building: What lawyers should be doing with social media

Relationship building: What lawyers should be doing with social media

Legal marketing has acquired a dubious reputation over the years as audiences have been exposed to a slew of cheesy billboards and under-produced late night TV spots. Certainly not all attorneys participate in these tactics, but the ones who do are very visible. And as marketing moves online, some of the same bad habits are coming with it.

Attorney ads and websites tend to be ego-driven and focused only on the lawyer, proclaiming years of experience and a tough…

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Create the right impression with your profile picture

Even if you are consistently posting the most prescient, insightful information on your social media profiles, people will likely notice your picture before they start paying attention to what you have to say. First impressions matter, and they are almost always visual.

Like it or not, you need a good profile picture – a picture of you, not your dog or your child or your favorite beach. And…

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Align your social media activity with user expectations

Attorneys who use social media as a part of their marketing efforts face challenges that are exclusive to the legal industry. Professional services marketing in and of itself is very different from product marketing. Added to this are restrictions on what attorneys may or may not be able to say according to ethical guidelines, which can vary from state to state.

Since it is not efficient for attorneys…

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Help Your Firm Avoid Social Media Mistakes

Advances in technology can open new opportunities for law firms. New marketing opportunities, new firm development and management opportunities and new opportunities to make mistakes.

If your firm has been engaged with social media for some time, you may be able to look back and laugh at some of your beginner online faux pas. If you are just starting to dip your toes in the water to test…

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Attorneys Can Use Social Media and Adhere to Ethical Standards

Social media, to the chagrin of some and the delight of others, has muscled its way on to the legal marketing scene and is now a force that is difficult to ignore. Social media itself is not exactly new – Facebook is 8 years old – but its ubiquitous presence on law firm marketing blogs and in law firm marketing plans is a more recent…

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