HTTPS is taking over Google search results: Are law firms keeping up?

HTTPS is taking over Google search results: Are law firms keeping up?

It’s been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do.

HTTP vs HTTPS Simplified

By default your website is accessible via an HTTP connection. With an SSL certificate, you can change your prefix from HTTP to HTTPS. An HTTPS connection adds an extra level of encryption between the…

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LegalTech Keynote Reminds Attorneys of Their Technological Responsibilities

questionLegalTech© West Coast opened on Tuesday with a keynote presentation that pulled no punches in its critique of attorney technological competence. Speaker D. Casey Flaherty said that the failure of associates to understand many technology basics results in hours of wasted time and over-billing. Flaherty, who serves as corporate counsel at Kia Motors America, says he is tired of paying what he sees as exorbitant fees for routine matters. In…

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Your Law Firm’s Directory Listing Can Produce Deceiving Statistics

Lawyer directories can help drive leads to your firm and build valuable links to your website. However, if your website was built by the same company that is giving you a directory listing, you may not be getting the whole truth with your statistics.

A couple of large companies that have popular lawyer directories merge the statistics of a website and directory listing to make it appear as though the website is getting more traffic than it actually is. Some…

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