Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

Ruling out Seniors When Launching a Law Firm Marketing Campaign May be a Costly Mistake

When marketing statistics show that a large part of today’s financial clout is in the hands of older audiences, it only makes good sense to adapt a marketing strategy to reach them. However, that does not seem to be happening due to some flawed assumptions and previous less than spectacular marketing campaigns based on those flawed assumptions. Instead, the trend is to market to millennials, the largest portion of the population at about 75.3 million, and exclude older individuals.

Marketing…

Read More
How Local Events and Sponsorships Can Power Link Building

How Local Events and Sponsorships Can Power Link Building

One of the primary reasons why successful law firms attend and sponsor local events is to generate publicity. Years ago, publicity was mostly spread through word of mouth alone, however, in the Information Age brand exposure is most efficiently developed through a holistic online marketing strategy. A holistic online marketing strategy is multi-faceted and should be customized to the unique needs of a company, however, most marketing strategies include content marketing, Read More