Ten things search engines are looking for in a law firm webpage

Ten things search engines are looking for in a law firm webpage

Looking forward into 2016, one prediction is certain: Google will continue to update its algorithm, sometimes to the pleasure and sometimes to the dismay of website owners. And, when major shifts occur, as always, search marketing strategies will have to adapt.

Today, however, your firm is competing for elusive, difficult to obtain and extremely valuable placement in the first page of search results. According to an Advanced Web Ranking study, the average click through rate for page one…

Read More

Your Firm May Lose Reviews Following Yahoo Yelp Partnership

ReviewsWhen Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings. Although, the agreement did specifically state that Yelp reviews would be used on Yahoo local listings. However, the agreement went forward and virtually overnight, some local businesses lost their complete history of local reviews.

Now, when someone comments or reviews a restaurant, dry cleaner, flooring store or a law…

Read More

Speak to client needs by turning features into benefits

benefitsAttorney marketing is tricky in many ways. You must sell a service that only a certain percentage of the population will ever need, and you do not have the same ability to manufacture demand as large retail companies like Nike or Apple. Attorneys are also restricted in many different ways by a variety of recommendations unique to each state bar’s interpretation of best marketing practices. Lawyers must even approach marketing…

Read More

Company pages on LinkedIn are still an underused resource

In December, LinkedIn released its list of the 12 best company pages of 2012. According to a post on the official LinkedIn blog, the pages were chosen because they used a range of features to both enhance the company’s brand and communicate with its audience in a meaningful way. Some winners include Adobe, HubsSpot and CNBC. You can see the complete slideshow…

Read More

Mobile devices and responsive design are trends with staying power

Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million.

Laptop and desktop machines are still the primary method people use when accessing the Internet from their homes, but the rapid…

Read More

Is your firm getting the most out of its Facebook posts?

Facebook has been taking steps over the past several months that show a growing understanding of how businesses and individuals are using its service for marketing purposes. The site now has areas dedicated to building business pages, resources for businesses, success stories, advertising tips and apps that help companies manage their pages. Law firms are better equipped take advantage of the platform to position themselves as leaders and build…

Read More

Maximize Your LinkedIn Engagement

LinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.

LinkedIn has steadily been adding useful features, helping to transforming it into a valuable peer-to-peer marketing tool. Of the popular social networks, it is the best for producing referral business….

Read More

A Legal Marketing Tip from Sigmund Freud – Podcast

When marketing your law firm, you have to stand out and have some sort of symbolism that your target audience can connect to your law firm. SEO | Law Firm’s law firm marketing podcast discusses how Freudian techniques and other recommendations can help make your marketing more memorable and attract more clients.

Read More