Looking forward into 2016, one prediction is certain: Google will continue to update its algorithm, sometimes to the pleasure and sometimes to the dismay of website owners. And, when major shifts occur, as always, search marketing strategies will have to adapt.
Today, however, your firm is competing for elusive, difficult to obtain and extremely valuable placement in the first page of search results. According to an Advanced Web Ranking study, the average click through rate for page one…
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When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings. Although, the agreement did specifically state that Yelp reviews would be used on Yahoo local listings. However, the agreement went forward and virtually overnight, some local businesses lost their complete history of local reviews. 
Attorney marketing is tricky in many ways. You must sell a service that only a certain percentage of the population will ever need, and you do not have the same ability to manufacture demand as large retail companies like Nike or Apple. Attorneys are also restricted in many different ways by a variety of recommendations unique to each state bar’s interpretation of best marketing practices. Lawyers must even approach marketing…
In December, LinkedIn released its list of the 12 best company pages of 2012. According to a post on the official LinkedIn blog, the pages were chosen because they used a range of features to both enhance the company’s brand and communicate with its audience in a meaningful way. Some winners include 
Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million. 
Facebook has been taking steps over the past several months that show a growing understanding of how businesses and individuals are using its service for marketing purposes. The site now has areas dedicated to building business pages, resources for businesses, success stories, advertising tips and apps that help companies manage their pages. Law firms are better equipped take advantage of the platform to position themselves as leaders and build…
LinkedIn is proving itself to be an adept student of social media lessons. Developers and management listen to users, monitor other platforms to see what features people find useful or lacking and implement their findings across their own network.