How Fake Reviews Can Get Your Firm Sued

ReviewsGenerally, the consequence for taking a shortcut with your search engine marketing is some sort of disciplinary action from Google. But a law firm in San Diego is getting more than an SEO problem; the online review and business directory, Yelp, is suing the firm, claiming their employees posted fake reviews to the company’s Yelp profile.

The firm owner, Julian McMillan, believes there is no merit to the case and that…

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