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Oct 26

Visual marketing is gaining steam with the success of Instagram

instagramVisual social marketing is creating buzz due to the rapid growth of companies like Pinterest and Instagram. Instagram is unique in that it is both a photo sharing application and a social network. People who take pictures with Instagram can share them across the app’s native network as well as other social networks like Facebook, Tumblr and Twitter.

Instagram is young, even by web standards, especially considering the amount...

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Oct 24

YouTube shifting focus to reward time watched in video rankings

play 2YouTube is changing the way videos are ranked in an attempt to promote more quality content. This month, the YouTube Partners and Creators Blog announced an adjustment to the YouTube search algorithm that moves away from a system rewarding clicks toward one rewarding time spent watching videos. The new algorithm replaces view count with watch time.

This shift in focus began in earnest earlier this...

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