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Tips for promoting your law firm’s Twitter account

Last week we talked about staying compliant with Twitter’s logo guidelines. Here is a quick guide to getting more followers to your firm’s Twitter profile while correctly using Twitter’s imagery.

  • Use one of the Twitter buttons to link your site and postings to your online account.
  • Use one of the bird logos with your @username ( e.g. Harrellson Law) in print.
  • If you are not able to show the Twitter bird, type “Follow us on Twitter @username.”
  • Show the bird in front of your #hashtag or @ username in a size that matches the size of the typeface.
  • If you mention a tweet, include a direct reference to Twitter or display the brand or trademarks.
  • Make sure your brand still stands out. Don’t display Twitter logos or trademarks that are larger that your own marks.
  • Do not use Twitter terms or the Twitter name to refer to any other service. At best, misuse of the terms will confuse visitors.
  • Do not use “Twitter” in the name of any website or application you create, and do not register a domain containing the word “Twitter” or any variation that may be similar.
  • Do not apply for a trademark with a name that includes the bird logo, the terms “Twitter” or “tweet” or any variations of images and words that may seem similar.
  • Do not use Twitter marks in an avatar or on the background of a Twitter page.
  • Always remember to capitalize the “T” in Twitter.

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