Picking good pictures for law firm online content can certainly be a chore, but it does not have to be. Here are a few tips that can help you choose the best photos to enhance your website or blog content.
Perhaps you may feel that it is not worth the time to find a good photo and then post it and decide to just run a blog post without a picture. While that is an option, it is important to understand that visual aids have the ability to improve learning by up to 400 percent and be processed at least 60,000 times faster than text alone.
Those are pretty convincing arguments for using well-chosen pictures. The higher rate of retention is due to the fact that most people are visual learners and retain visual images longer than just the written word. In short, pictures are much more likely to resonate with your readers over time.
Engaging your law firm website/blog audience
What can you do to get more engagement for your law firm website? After all, leads are the lifeblood of the firm. It’s all about attraction, attraction, attraction. Visuals provide a deeper, clearer understanding of the message and the message behind the message in an almost instantaneous manner, versus struggling with columns and paragraphs of words – a definite bonus for law firms.
On average, web content with pictures/videos gets up to 94 percent views. But did you also know that email-marketing campaigns with pictures have a higher click-through rate and that infographics can increase web traffic by 12 percent? This observation also applies to tweets where pictures/videos can average anywhere from 28 percent to 35 percent in retweets. And speaking of videos, it’s not much wonder that over half a billion people watch them daily, which mean more than 100 million hours of videos, are seen. Imagine that kind of exposure for your law firm and imagine the leads you could garner?
Choosing pictures for your law firm online content
Rule number one before choosing pictures is to plan your content, the message, the audience and what goals you have in mind. As you plan, see in your mind’s eye what types of animations, infographics, videos and/or images that may resonate with viewers.
What’s next? Generally speaking the more images you have the better, but it is best not to go overboard. Ideally, the number of pictures you use is related to the content, the audience and the topic. If you are aiming at an audience that does not understand or know much about the law, you may need more photos etc. to explain things. If you were writing to an audience very familiar with the law, you would need fewer pictures.
What to do and what not to do
There are some general rules to follow when choosing pictures for your law firm online content. They include:
The right visuals create the opportunity for sharing and sharing leads to more exposure, and more exposure leads to leads that can result in converting a client for your law firm.