How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

You’ve probably seen it yourself: lawyers have doubled down on posting content related to COVID-19. Here’s how to stand out in a marketplace that’s been flooded by the same type of content: by writing directly to a very small audience.

Writing to reach the largest possible audience will only further saturate the landscape. However, writing to a very small audience creates a channel for your unique thought leadership to be heard by those who seek exactly what you have…

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How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile

How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile

The six habits of highly effective law firm thought leadership content (Law.com)

Highly effective written communication is key to maintaining strong client relations and is essential to attracting new clients. Your thought leadership content, including blogs, newsletters, and emails, has a huge task: to keep the reader engaged enough to keep reading. This isn’t easy. But if you always follow these 6 tips when writing content, you’ll find…

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How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

As the lockdown wears on and most states remain closed down, your firm should be doing everything it can to adjust to staying at home and how that affects your current and potential clients. Here are some great reads that address how to adjust and create a new business-as-usual that helps your firm during and after the pandemic is over.

Stuck at home during COVID-19? Here’s how to write law firm website content that resonates…

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How The General Public Can Help You Strengthen Your Content Strategy

How The General Public Can Help You Strengthen Your Content Strategy

With Google’s new Search Console Tool, you have the opportunity to improve the quality of your existing and future content. How? By keeping track of any content that the general public flags as outdated, and by reacting with a strong, well-informed content strategy.

The Search Console tool allows the users to flag content as outdated, giving the website owners the chance to temporarily remove that page while you update the content….

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How to Crowdsource Discovery of Outdated Content on Your Website

How to Crowdsource Discovery of Outdated Content on Your Website

Whether you’re aware of it or not, it’s likely that your site has outdated content that is no longer serving your law firm. That includes content that doesn’t reflect your law firm’s current status or latest successes or ideas in old blog posts or practice area pages. You and your firm never stop changing, but this old content will still appear in search results and misrepresent you, your current news, or your knowledge.

It’s time…

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Picking Memorable Photos for Law Firm Content

Picking Memorable Photos for Law Firm Content

Picking good pictures for law firm online content can certainly be a chore, but it does not have to be. Here are a few tips that can help you choose the best photos to enhance your website or blog content.

Perhaps you may feel that it is not worth the time to find a good photo and then post it and decide to just run a blog post without a picture. While that is an option, it is important…

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What's New for Law Firms in WordPress 5.0

What’s New for Law Firms in WordPress 5.0

WordPress, a content-management system with a market share of 59.6 percent and used by 32.5 percent of all websites, unveiled their new update on December 6, WordPress 5.0. The most significant change is the implementation of Gutenberg, a block-based editor. Prior to Gutenberg’s roll-out, the default content editor was straightforward but rudimentary, it is not as intricate as Gutenberg. HTML codes had to be added for everything in order to get the required functionality. With Gutenberg,…Read More

4 Ways to Avoid Boring Law Firm Content

4 Ways to Avoid Boring Law Firm Content

Content marketing for law firms does not have to be boring. While this is hardly a revolutionary statement, it is an important reminder for a field that all too often conflates informative with dull. In fact, law firm content marketing presents many opportunities to think outside the box instead of relying on paragraphs of stock copy peppered with legal jargon and keywords.

Ensuring that content is engaging is crucial for law firms looking to attract potential clients. Boring content does…

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How to Catch Typos on Your Law Firm's Website

How to Catch Typos on Your Law Firm’s Website

Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.

Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.

With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.

Typos on your firm’s website aren’t…

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