Five content marketing myths your firm should forget

Five content marketing myths your firm should forget

The internet is saturated with content. And companies show no signs of slowing production. According to WordPress.com, over 76 million blog posts and 9 million web pages were published in July. And this data is only from sites hosted on WordPress.com. The task of breaking through the noise is only getting more daunting.

With all this content congestion, however, content marketing can still work. It takes effort and persistence, but it is possible to use the power of…

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How your law firm can use Google Posts

How your law firm can use Google Posts

On June 22, Google revealed Google Posts, a content snippet platform accessible via Google My Business. The goal of Google Posts is to allow businesses to share new or upcoming events, promotions, announcements or content. These posts are directly shared to Google Search and Map results. This is a great way for small or local businesses to share additional information about themselves with potential consumers.

Google Posts can be accessed through desktop and mobile devices. For…

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Links still matter: top takeaways from the Link Building Survey 2014

Links still matter: top takeaways from the Link Building Survey 2014

Skyrocket SEO released the results of its Link Building Survey 2014 in July and have published the data on the Moz blog. Over 300 consultants, marketers, business owners and SEO managers answered questions about link building budgets, challenges and tactics. The results show that link building is still an integral part of most search marketing budgets, even if the process is becoming more demanding.

What is link building?

Link building is the process of actively…

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What lawyers can learn from Google's latest search quality handbook

What lawyers can learn from Google’s latest search quality handbook

Google’s algorithm uses a myriad of factors to determine what content to show users in search results. The algorithm is tweaked constantly in an effort to provide results that answer a searcher’s question in the best possible manner.

However powerful Google’s algorithm may be, it is not 100 percent responsible for evaluating the quality of pages and sites. Google employs human raters, known as its search quality team, to manually evaluate pages and assign page quality (PQ) rankings from…

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How to incorporate conversion-centered design into your website

How to incorporate conversion-centered design into your website

A website is only as effective as its ability to deliver leads. An aesthetically beautiful site is not functional if users do not immediately understand what you do, why they should contact you and how to do so. Successful sites employ a mix of attractive design, intuitive navigation and thoughtful calls to action. Here are some ways to build a website that is designed with conversion as a top priority.

1. Simplify. You are immersed in the culture…

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Content marketing: 4 tips for creating compelling, sharable infographics

Content marketing: 4 tips for creating compelling, sharable infographics

Content marketing is not a new idea, but the growing ease of online media distribution has prompted a surge in the number of businesses wishing to take advantage of the trend. Content marketing is the process through which a business uses information to build brand awareness and trust. By providing helpful facts to an interested audience, the business becomes a thought leader and a resource for consumers.

Branded recipe books are an example of offline content marketing with which…

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6 ideas for creating compelling, sharable content

6 ideas for creating compelling, sharable content

Producing a consistent stream of content for your website, social media profiles, marketing materials and blog is a necessary but sometimes arduous task. When you create a schedule for posting new content, be realistic about how much time you and your associates have to spend on writing and commenting. Aim to post something at least once a week, but do not over schedule. Writing three social media posts and two blog entries every week sounds wonderful, but only if…

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Focus on user experience to please visitors and search engines

Focus on user experience to please visitors and search engines

Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users’ attention from page content.

As with many of its updates, Google has been hinting at the change for…

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Optimize website graphics for added search benefit

Optimize website graphics for added search benefit

Images are an often untapped source of website traffic. Google indexes images, which in turn provide links back to your site. Posts that contain an image garner considerably more attention on social media sites like Facebook and Twitter and are more likely to be shared than their plain-text counterparts. Pinterest now offers rich article pins, which allow publishers to share information about an article, along with a picture and link, on their boards. And infographics can provide high-quality links…

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Think beyond text on a webpage for your content marketing

beyond textContent marketing will continue to get a lot of attention as websites adjust to Google’s new Hummingbird algorithm, which was quietly rolled out in August and formally announced at the end of September. This release is the first entirely new rewrite of the company’s algorithm since 2001, and it changes the way Google looks at keywords. Hummingbird is a move toward a more contextual, semantic search; that is, rather…

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