This week, it’s time to keep calm and form solutions for the problems lawyers are facing during the COVID-19 crisis. Here are some clear and easy tips for making it through this time working from home, such as building a virtual law firm, creating smart legal marketing strategies, and re-thinking how to establish a successful niche.
Building a virtual law firm, either temporarily or permanently, might be the best move for many law firms right now. But don’t worry, you can still create a productive work environment that works for you and your team. Your virtual business plan and workflow will probably look different from the one you’ve been using for your brick-and-mortar practice. Read on to discover how restructuring your business can work for you.
Success is not just about the technical aspects of running your law firm during the pandemic, but the interpersonal and leadership decisions that can best connect with your clients and new cases. What new approach will you take to communicate to new and existing clients? Does your firm have the agility to respond to new case opportunities?
If marketing falls low on your list of priorities during this crisis, reconsider. Now is the time to build trust with current and prospective clients through marketing, when they are most destabilized and uncertain about their future. Through thoughtful marketing, you can help those in need during this crisis and help your law firm not just stay afloat, but thrive.
Establishing a niche is a great way to help your law firm succeed during the coronavirus crisis. By narrowing your focus, you’ll help prospective clients by eliminating distractors when they are searching for a particular type of lawyer. In this article, find out how to establish and market a niche that will help you stand out in the legal field.
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Especially during tough times, you should focus on optimizing your site to appear favorably in search results. However, ranking well doesn’t always mean ranking at the very top. Here are some tips on how to optimize your SEO to appear in rich results, such as featured snippets, “People also ask,” and more.
Cristina Fríes is a MA in English/Creative Writing from UC Davis (2019), and is a legal marketing strategist and content developer for CLM. Her interests include creating compelling marketing content, writing books, and traveling the world.