skip to content
The Evidence COVID-19 Has Altered The Legal Industry, And Other Must-Reads

The Evidence COVID-19 Has Altered The Legal Industry, And Other Must-Reads

Covid-19 Is Transforming The Legal Industry: Macro and Micro Evidence (Forbes)

"The legal industry’s lawyer-centric, artisanal profile is morphing into a multidisciplinary, digital one that is more closely aligned with business." In this Forbes article, Mark A. Cohen describes the macro and micro trends in the legal industry as a result from COVID-accelerated change.

Law Practice Management: An In-Depth Discussion On The Business Side of Running A Firm With...

Read More
How to Make Your Firm's Workplace More Inclusive During COVID-19, And Other Must Reads

How to Make Your Firm’s Workplace More Inclusive During COVID-19, And Other Must Reads

Creating Inclusive Legal Industry Workplaces in COVID-19 (Law Practice Today)
Creating an inclusive work environment during a global pandemic while your entire staff is working remotely definitely has its challenges. Here are some top tips that can help your law firm create successful pathways to healthy work environments that allows for better inclusivity and communication amongst your law firm staff.

Multilingual Law Firm Websites and SEO Best Practices (Lawlytics)
For...

Read More
Google My Business Is Publishing Reviews Again

Google My Business Is Publishing Reviews Again

Google had shifted most of their Google My Business Resources to ensuring that listings had up-to-date resources to help businesses communicate with their clients during COVID-19 shutdowns. During this time, we advised our clients to not reach out to their clients and request reviews since there was no certainty that those reviews would be posted.

Over the last 3 weeks, we have seen pre-shutdown reviews get posted to law firms’ Google My Business listings and...

Read More
Tips For Creating A Sustainable Work-From-Home Model For Your Law Firm

Tips For Creating A Sustainable Work-From-Home Model For Your Law Firm

You probably already know that “going back to normal” isn’t really a thing to look forward to anymore. The pandemic has shown the legal industry that its structures must adapt to remain agile during times of duress, and in the process, it has revealed how previous methods might not have been serving law firms to begin with. During the age of home office Zoom calls, how can the work-from-home model and online tools serve not as temporary scaffolds, but...

Read More
How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

How To Attract More Readers To Your Law Firm Website By Writing To Fewer Of Them

You’ve probably seen it yourself: lawyers have doubled down on posting content related to COVID-19. Here’s how to stand out in a marketplace that’s been flooded by the same type of content: by writing directly to a very small audience.

Writing to reach the largest possible audience will only further saturate the landscape. However, writing to a very small audience creates a channel for your unique thought leadership to be heard by those who seek exactly what you have...

Read More
How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile

How To Keep Your Readers Engaged During This Pandemic, And Other Tips To Keep Your Law Firm Agile

The six habits of highly effective law firm thought leadership content (Law.com)

Highly effective written communication is key to maintaining strong client relations and is essential to attracting new clients. Your thought leadership content, including blogs, newsletters, and emails, has a huge task: to keep the reader engaged enough to keep reading. This isn’t easy. But if you always follow these 6 tips when writing content, you’ll find...

Read More
How Shelter-In-Place Can Make You Serve Your Law Clients Better Than Ever

How Shelter-In-Place Can Make You Serve Your Law Clients Better Than Ever

Everyone is at home -- still. By the looks of it, shelter-in-place ordinances will last longer than first anticipated. This doesn’t have to mean the end of productivity and quality service. In fact, this can mean an even better experience for your clients and prospective clients. In a time of great need, law firms hold a special place in alleviating devastating circumstances. Here’s how staying at home can actually make you serve your clients better than before:

1. Give...

Read More
Finally, Big News That Has Nothing to Do With COVID-19: Google Releases Broad Core Algorithm Update

Finally, Big News That Has Nothing to Do With COVID-19: Google Releases Broad Core Algorithm Update

By now, you’re probably tired of COVID-19 news, COVID-19 talk, your house, your neighbor that has 5 children, all of which are aspiring musicians that practice all day, and that tank of gas you bought in February that’s still in your car.

Looking for something else to think about? If you focus on your law firm’s search rankings, we have good news! Google has rolled out a broad core algorithm up.

Broad Core?

Google rolls out updates to their algorithm on...

Read More
How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

How To Write Content That People Actually Care About, And Other Ways To Shift Gears During COVID-19

As the lockdown wears on and most states remain closed down, your firm should be doing everything it can to adjust to staying at home and how that affects your current and potential clients. Here are some great reads that address how to adjust and create a new business-as-usual that helps your firm during and after the pandemic is over.

Stuck at home during COVID-19? Here’s how to write law firm website content that resonates...

Read More
How Your Law Firm Can Support Your Community During The Coronavirus Crisis

How Your Law Firm Can Support Your Community During The Coronavirus Crisis

As a law firm, you’re well positioned to support your community through a crisis. People are scared, and they have a lot of questions about how this crisis affects their lives. You can be there to not just answer those questions, but to lead them to a brighter future. Here are some ways your law firm can support your community as they try to manage their lives during the COVID-19 crisis.

1. Share helpful information
Use...

Read More

© 2024 Custom Legal Marketing, an Adviatech company
Privacy Sitemap