Legal marketing tips: 11 rules for engaging with local media (Answering Legal)
Close to 70 percent of lawyers lack connections with the media. This is a problem. The media helps build up lawyers’ credibility with the local community, and media exposure plays a large role in attracting new clients. Engaging with the media can be daunting, but it doesn’t have to be after you’ve read these 11 tips.
Targeting an industry niche (Attorney at Work)
Lawyers are feeling the pressure of creating a stable pipeline of clients. One way to help improve your chances of marketing to the right audience is by targeting an industry niche. Building this may entail several steps, such as developing a description of the practice and creating recurring online activity.
Using local marketing to help potential clients find your law firm online (Lawlytics)
Potential clients usually think local when they search for lawyers, and include local markers in their Google search. In this article, find out how you should optimize your website for local marketing, including adding local information and maps to your pages.
How law firms can strategically rebrand to capitalize on unique opportunities (Bigger Law Firm)
Successful law firms know the importance of their firm’s brand. Every decision that a partner makes contributes in some way to the firm’s brand. By strategically rebranding, law firms can target audiences that may otherwise work with more specialized competitors. Instead of a total rebrand, the law firm creates a strategic offshoot to target niche audiences.
In Case You Missed It
How shelter-in-place can make you serve your clients better than ever (Custom Legal Marketing)
Working at home can become a blessing in disguise for your law firm if you know how to approach this experience not as a setback, but an opportunity to improve. Serve your clients better than ever by doing the things that you might not have prioritized as much before the pandemic hit, such as giving your website a makeover, and more.
Cristina Fríes is a MA in English/Creative Writing from UC Davis (2019), and is a legal marketing strategist and content developer for CLM. Her interests include creating compelling marketing content, writing books, and traveling the world.