9 characteristics of a good attorney website

9 characteristics of a good attorney website

The qualities of a good attorney website have changed considerably over the past several years. Infrequently updated, brochure style websites no longer meet the needs of firms that wish to pursue an integrated on- and offline marketing strategy. Websites must be designed to keep visitors interested. They should contain current, relevant content and give users plenty of opportunity to take actions that generate leads for the firm.

Having a website is the bare minimum. A thoughtfully developed website that…

Read More
Local firms more likely to earn organic page one placement with long-tail keywords

Local firms more likely to earn organic page one placement with long-tail keywords

Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.

The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the…

Read More
How firms with multiple locations can improve local rankings

How firms with multiple locations can improve local rankings

Law firms with multiple locations may find it more difficult to rank well in local search results than those with only a single location. Size, which can be advantageous when building authority, does not necessarily translate into better local visibility. Each office has unique business data associated with it, and citations corresponding to each location can easily proliferate to unhealthy levels without consistent oversight.

Law firms of all sizes benefit from good local search visibility. Most legal issues are handled…

Read More
How to define your content for Google with structured data

How to define your content for Google with structured data

Law firms now have a greater ability to explain the purpose of their website’s content in a language that search engines can easily interpret.

In early January, Google announced it was expanding support for structured data markup with the addition of new syntax and several new use cases. In conjunction with the announcement, Google released a new Structured Data Testing Tool and updated its documentation and policies covering structured data markup.

The Structured Data Testing…

Read More
15 Smart Marketing Tips for 2015

15 Smart Marketing Tips for 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to evaluate long- and short-term goals and the systems in place to help achieve them. Here are 15 marketing tips to help your firm get a strong start in 2015.

1. (Re)focus on user experience. Websites are living creations….

Read More
What Google's Pigeon update means for law firm local results

What Google’s Pigeon update means for law firm local results

At the end of July, Google quietly rolled out a change to its local ranking algorithm. In the absence of an official title for the update, Search Engine Land (SEL) dubbed it Pigeon, and the name has stuck. Some industries, particularly food, beverage and hospitality, have noticed dramatic changes in the way results are displayed for local search queries. Law firms should be aware of the changes associated with Pigeon and be prepared for a shake-up in local results…

Read More

Find balance with your search and social marketing efforts

Each new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm in an attempt to make search results as helpful as possible for those in need of information or services.

However, through all of Google’s updates, the basic rules have remained the same. And so has the underlying formula: a combination…

Read More

Will Responsive Design Work for Your Website?

From a designer’s perspective, responsive website design is beautiful. It is simple: one site, many devices. With a responsive design, your site will transition seamlessly from desktop to mobile without the need for distinct urls. In addition, responsive designs often emphasize white space and large elements, giving sites room to breathe at all sizes. And, the consistency offered by employing responsive design is a valuable brand-building tool, since…

Read More