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Google My Business Has a New Attribute for Lawyers

Google My Business Has a New Attribute for Lawyers

Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing.

Four attributes were released but only one applies to most law firms; Online Appointments.

Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don't have to visit your website to know that you're available for virtual appointments. They are able to see it directly on your Google My Business listing like the example below.

Steinberg Law Firm's Google My Business listing showing that they are available for Online Appointments

The team at Custom Legal Marketing added the Online Appointments attribute to all of our managed GMB listings as soon as this feature was public.

If you're managing your own Google My Business listing, you can easily add the new attribute yourself.

How to add the Online Appointments Attribute to your Google My Business Listing.

Login to Google My Business.

→ Click on “Info”.

Click on Info - Google My Business Attribute

→ Scroll down to “highlights” and click on the pencil icon.
Highlights - Google My Business Attribute

→ Select “online appointments” and then click on “apply”.
Select Online Appointments - Google My Business Attribute

That's it! Your Online Appointment attribute should display in your listing within 1-3 hours.

Looking for more ways to boost your law firm's search engine placement? Setup a free conversation with Custom Legal Marketing.

Jason Bland, co-founder of Custom Legal Marketing
Jason Bland is a Co-Founder of Custom Legal Marketing. He focuses on strategies for law firms in highly competitive markets. He's a contributor on, is a member of the Forbes Agency Council, Young Entrepreneurs Council, and has been quoted in Inc. Magazine, Business Journals, Above the Law, and many other publications.