Keep your phones ringing during the COVID-19 crisis with these 9 tips

Keep your phones ringing during the COVID-19 crisis with these 9 tips

While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:

1. Make sure people know you are currently available and handling cases.

Now is a good time to Read More

Google My Business Pauses Reviews During COVID-19 Crisis

Google My Business Pauses Reviews During COVID-19 Crisis

Google has publicly stated that they’re adopting measures to reduce the amount of time their team members are required to be in their offices. What does that mean for Google My Business and your law firm?

Well, for now, Google is prioritizing reporting accurate information regarding offices being open and hours being correct. Since many updates to your law firm’s Google My Business listing are subject to manual review by a Google team member, reviewing a flood of changes across…

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New Google My Business Features for the New Year: A Guide for Attorneys

New Google My Business Features for the New Year: A Guide for Attorneys

It’s a new year, and your local SEO strategy needs some dusting off. Google My Business has made updates for 2020 that will affect the way people find your law firm and interact with your profile. When users search for a “personal injury lawyer”, “estate planning attorney”, or whatever your practice area(s) may be, you’ll want to know how to appear high on the list, and you’ll want to look good…

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Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm's Listing

Google My Business Adds a New Feature for Posting Positive Reviews on your Law Firm’s Listing

In mid-April, Google announced it was adding a new feature that lets you post auto suggested positive reviews from customer testimonials. The suggestions, to post positive reviews on your website, may pop up when you sign into Google My Business (GMB) or you may get it via email. Either way, it may be a bonus for your law firm to post positive reviews to attract more business.

The posts are sent to you when they are automatically triggered…

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What Are Local Citations?

What Are Local Citations?

Any mention online regarding your business information is known as a local citation. Local citations are incredibly important for the success of your law firm’s website. Google uses the prominence and accuracy of local citations to determine which listing gets to show up on it’s “local 3-pack”, the map on search results that displays three listings. The map is generally shown above the organic listings and below the ads. This is why it’s essential that your business…Read More

Tired of Law Firms Spamming Google Maps? You Can Fight Back

Tired of Law Firms Spamming Google Maps? You Can Fight Back

Any law firm that is putting a lot of effort into their search engine marketing knows how frustrating it can be to see their spammy competitors rank above them in Google Maps. After investing in your website, getting client reviews and cultivating a strong reputation in Google, your listing could get taken over by someone titling their listing “Smith & Smith – Los Angeles Personal Injury Lawyer.”

While there are multiple types of spam from unqualified addresses to multiple listings,…

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How your law firm can use Google Posts

How your law firm can use Google Posts

On June 22, Google revealed Google Posts, a content snippet platform accessible via Google My Business. The goal of Google Posts is to allow businesses to share new or upcoming events, promotions, announcements or content. These posts are directly shared to Google Search and Map results. This is a great way for small or local businesses to share additional information about themselves with potential consumers.

Google Posts can be accessed through desktop and mobile devices. For…

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