Panda is now a piece of Google's core algorithm

Panda is now a piece of Google’s core algorithm

Google has confirmed that Panda is now a part of its core ranking algorithm. Panda has not been updated; Google was careful to specify that any recent updates to its core algorithm were not Panda or Penguin related. Rather, Panda in its current form has been integrated as part of the algorithm’s core functionality.

Panda targets page quality. The initial Panda release in 2011 aimed to lower the rankings of pages that contained weak or “thin” content. On a domain…

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High Ranking Law Firms No Longer Counting Links

High Ranking Law Firms No Longer Counting Links

You could read 50 articles about modern SEO tactics and probably discover 50 different theories. But our friends at the Custom Legal Marketing Lab are less interested in theories and more interested in science. Recently, they conducted hundreds of searches in all practice areas and many major cities in the United States. Then, they conducted a link analysis on the top 2 ranking law firms in each of these markets.

The result? The No. 1 website does not have…

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Speak to client needs by turning features into benefits

benefitsAttorney marketing is tricky in many ways. You must sell a service that only a certain percentage of the population will ever need, and you do not have the same ability to manufacture demand as large retail companies like Nike or Apple. Attorneys are also restricted in many different ways by a variety of recommendations unique to each state bar’s interpretation of best marketing practices. Lawyers must even approach marketing…

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Nine types of blog entries to help generate good topic ideas

bloggingMarketers have been telling attorneys to blog for years, since it became obvious that content would rule the online marketing world. Scheduled blogging makes your website relevant to visitors, gives people a reason to trust your expertise and provides a consistent stream of content that is helpful when building organic links to your site.

Good blog entries take time. If you are blogging on a regular schedule, it can seem…

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Your law firm’s outbound links still play an important role

resourcelinksThere is a lot of discussion within the search engine marketing community surrounding the Google Penguin 2.0 updates and how they affect inbound links to your firm’s website. In last month’s issue of the Bigger Law Firm magazine, the author created a framework for how to think about search engine marketing moving forward. It’s about connections, not just links to your website.

Connections involve social connections, citations, websites which mention…

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Keep your email marketing fresh: Study confirms it still produces results

email marketingResearch released in Monetate’s Ecommerce Quarterly (EQ) report for Q1 2013 reveals that email is still an important marketing tool for businesses. According to data collected during the first quarter of this year, email is actually a larger driver of conversion than search.

The study examined over 500 million shopping experiences and found that email marketing converted more than 3 percent of the time, while search came in…

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Getting personal leads to getting new cases

People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are contacting.

You need…

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Digital Business Card Options are Expanding

Depending upon who you ask, business cards are either an essential professional tool or a dinosaur left over from the old days of print. The reality is probably somewhere in between; you will not win new clients through the sheer brilliance of your business card design, but a good card can help keep you in touch with valuable connections.

Truly tech-savvy early adopters have been searching for ways to digitize…

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Create the right impression with your profile picture

Even if you are consistently posting the most prescient, insightful information on your social media profiles, people will likely notice your picture before they start paying attention to what you have to say. First impressions matter, and they are almost always visual.

Like it or not, you need a good profile picture – a picture of you, not your dog or your child or your favorite beach. And…

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