Is your firm ready for Google's mobile-first index?

Is your firm ready for Google’s mobile-first index?

Google is rolling out a new mobile-first index over the coming months. The official announcement came at the beginning of November on Google’s Webmaster Central Blog, although industry insiders have been speculating about the change for over a year. Google says that it is testing the mobile-first index, with the goal of switching to an index that uses the mobile version of a page’s content to serve all results. The process is still in an experimental phase,…

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Google updates its mobile algorithm: how your firm can stay on top

Google updates its mobile algorithm: how your firm can stay on top

In February of 2015, Google made waves in the SEO community by announcing a major algorithm update before rolling it out. The change, which went into effect two months later in April, expanded Google’s use of mobile-friendliness as a ranking signal. The ensuing rankings shake-up, hyperbolically dubbed “Mobilegeddon,” did push website owners to make significant changes. According to Smashing Magazine, eight months after the event, 25 percent of websites that were not previously mobile-friendly had made the…

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How to use negative space to enhance user experience

white-spaceOne of the challenges of website design is combining many disparate items like text, pictures, links and illustrations into a harmonious page. If a layout is not well thought out, even the most beautiful design elements will suffer from poor display.

Some websites succumb to the misconception that visitors must be given as much information as possible as soon as they land on a page, which leads to an attempt to…

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Mobile devices and responsive design are trends with staying power

Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million.

Laptop and desktop machines are still the primary method people use when accessing the Internet from their homes, but the rapid…

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