Your Most Powerful Keyword is Your Law Firm’s Name

Over the last decade, keywords have dominated the focus of many firms’ marketing practices. What was “Smith & Smith” became “Chicago divorce law firm Smith & Smith with attorneys helping Chicago residents with divorce and family law matters.”

These keywords went from being complimentary to the brand to becoming the brand. Some law firms even incorporated law firm names based on the most popular keywords in their area.

But Google changed all of that when they started releasing Panda…

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