Your Local Listing in Google Probably Just Disappeared from the First Page

Google has rolled out a redesign of its Local Pack, traditionally called the Local 7-Pack for its letter A – G rankings. The new search results page design shows just three listings and no direct link to a Google+ page.

Search engine ranking reports and impressions from Google are likely to decline for the four unlucky websites that no longer enjoy first page placement for their prized keywords. But are those four law firms really unlucky?

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The complete marketing spring cleaning checklist

The complete marketing spring cleaning checklist

After a long, long winter, spring is finally here.

Spring is a time of new beginnings – and the start Q2 2014 – making it the perfect opportunity to take a look at old marketing goals and begin brainstorming on new ones. Why hang on to ideas and procedures that no longer work for your firm? Pausing to regroup and introduce fresh approaches can help your firm connect with prospects and build authority. Websites, social profiles and strategies…

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Associating your law firms name with a good crowd

into_the_futureThe July issue of Bigger Law Firm magazine features a column by Ryan Conley, Into The Future of SEO.

In it, Conley made a case for citations becoming as important as inbound links. Your law firm should embrace this concept with open arms.

Here is how it works:

1) Smith & Smith, LLP setup their Google+ Local page, connecting the profile to their website, lawexample.com.

2) In their profile,…

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7 Ways to Enhance Your Local Search Marketing Efforts

localWith the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses near you are getting preferential placement in results for non-geo-specific terms like “sushi” or “veterinarian.” Your firm can take advantage of this development by adding a targeted local strategy to your…

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