Google Penguin 4.0 is live and running in real-time

Google Penguin 4.0 is live and running in real-time

Google revealed today that it has rolled out Penguin 4.0, the first confirmed Penguin update in nearly two years.

Google’s announcement of the long-awaited release confirms what many in the SEO industry have long suspected (and hoped for). Penguin is now running in real-time. Additionally, Penguin is running at a more “granular” level, meaning it is looking at individual pages, rather than holding a single url’s link spam against a whole site.

The current MozCast forecast,…

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Your law firm’s outbound links still play an important role

resourcelinksThere is a lot of discussion within the search engine marketing community surrounding the Google Penguin 2.0 updates and how they affect inbound links to your firm’s website. In last month’s issue of the Bigger Law Firm magazine, the author created a framework for how to think about search engine marketing moving forward. It’s about connections, not just links to your website.

Connections involve social connections, citations, websites which mention…

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Mobile Optimization is a Must for Law Firms

mobile search for lawyersLast year, Google’s paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs — a significant number, and one that law firms must pay attention to.

When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search…

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Facebook Graph to Help Law Firms Connect with Clients

Facebook’s announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.

While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.

Facebook Studio posted…

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How Legal Marketing Companies Bet Against You

Betting Against Law FirmsWe recently conducted an internal study, looking at how law firm marketing companies manage working for competing law firms. If a company is providing search engine optimization services, this is of particular importance, as there are only 10-15 natural listings between standard and local.

Over the last four years, the number of online marketing firms which claim to focus on attorneys…

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A New Website Will Not Harm Your Firm’s Ranking

Online marketing consists of many things beyond just search engine placement – things such as your website. All of your online marketing efforts will eventually lead a potential client back to your law firm’s website. When that happens, is your website ready for conversion?

Some law firms have been building out their…

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Giving Away Free Information May be Key to Building a Bigger Law Firm in 2013

When planning your law firm’s website content, you may want to take time to organize some free information to be distributed to your visitors. Free information builds credibility, loyalty, and ultimately will bring in new cases.

While some areas of law require a fast decision from the client — like personal injury — most areas of law pertain to things people and businesses have to think about. Should I file…

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Good and Bad Keyphrases for Your Firm

Attorney SEO Keyphrases for LawyersAfter you decide to move forward with a comprehensive search engine optimization campaign, it is time to determine your best primary keyphrases. Your SEO company should do this for you, but it’s important to know their process.

What makes a good keyphrase and a bad keyphrase?

Good Keyphrases

It may come as a surprise, but popularity is not all that makes a good keyphrase….

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How Older Law Firm Sites Lose their Position

Having an old domain name and a well-established presence in Google can help your law firm achieve and keep high search engine rankings. But sometimes, older websites fall from their coveted positions, leaving the law office confused and faced with declining leads.

This…

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Mimicking Other Lawyers’ Strategies Not Always the Best Course

When your law firm started thinking about a strong online marketing plan, you probably ran a few searches on local competing law firms. After getting a look at the top-ranking crowd, you may have then contacted a search engine marketing company and declared that you wanted them to do whatever your competitor was doing.

In fact, some companies offer that same tactic. They check a competitor’s link portfolio and…

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