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Facebook Graph to Help Law Firms Connect with Clients

graph search iconFacebook's announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.

While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.

Facebook Studio posted these suggestions on their blog:

Continue to invest in your Page by making sure your Page is complete and up-to-date.

The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.

If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.

Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content in an ongoing basis.

Does that sound familiar? Relevant content, descriptive pages, profile activity, and keeping information up-to-date? It sounds like the same over-generalized suggestions offered by Google for better placement in their search engine and local results.

As Facebook Graph morphs from hyped beta feature to a tool used daily by millions of people, studies will be conducted, and theories will be formed, and perhaps a new breed of optimization will take form.

Until then, keep your law firm's Facebook page up-to-date, accurate, and full of activity.

Other Resources: The Bigger Law Firm magazine | Legal News |Attorney Press Release Distribution

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