Facebook’s announcement about their search engine, Facebook Graph, has left many with questions about how to make sure their firm is well-positioned when the new feature leaves beta and hits the mainstream.
While the company works to distinguish itself from Google, the process in which a Facebook page ranks well when users search in Facebook Graph shows a close resemblance to the classic rules of search engine optimization.
Facebook Studio posted these suggestions on their blog:
Continue to invest in your Page by making sure your Page is complete and up-to-date.
The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content in an ongoing basis.
Does that sound familiar? Relevant content, descriptive pages, profile activity, and keeping information up-to-date? It sounds like the same over-generalized suggestions offered by Google for better placement in their search engine and local results.
As Facebook Graph morphs from hyped beta feature to a tool used daily by millions of people, studies will be conducted, and theories will be formed, and perhaps a new breed of optimization will take form.
Until then, keep your law firm’s Facebook page up-to-date, accurate, and full of activity.
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