Google Confirms It Doesn’t Index Passages Separately (Search Engine Land)
Recently Google shared how individual passages of a webpage will soon be identified to better understand how relevancy between a page and a particular search. If you're worried that this meant you have to index passages separately, Google clarified in a Tweet that this will not be the case.
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While internet speeds used to all but prohibit the use of embedded videos for law firm websites, that is no longer the case. In fact, last year, the average download speed in the United States was an impressive 93.98 Mbps, which is twice the global average of 46.25 Mbps. Given that the majority of Americans have the ability to seamlessly view an embedded video, more and more law firms are including videos on their website....
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One of the best features on the internet is the ability to use search engines. If you have a question or are looking for a particular service, you can enter the name of the service or business to get a list of websites for you to choose. Search engines are helpful tools for law firms because their company’s websites may be included in someone’s search results. Many search engines are on the internet, and Google Search (commonly referred to...
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You could read 50 articles about modern SEO tactics and probably discover 50 different theories. But our friends at the Custom Legal Marketing Lab are less interested in theories and more interested in science. Recently, they conducted hundreds of searches in all practice areas and many major cities in the United States. Then, they conducted a link analysis on the top 2 ranking law firms in each of these markets.
The result? The No. 1 website does not have...
Read MoreUnique content is not the only thing a law firm needs to worry about with its marketing strategy. Unique words are no longer enough - you now must have unique ideas to survive in the post Pengiun world.
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