Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of "link building is dead" have rung out across the SEO community since the first Penguin update in 2012, links, and therefore the need for link building, are still very much alive. According to Moz's Search Engine Ranking Factors 2015 report, domain level link features and page level link features place first and...
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Google will find paid links and penalize your site
At one time, purchasing paid links was one of the most popular strategies to improve a law firm's search engine positions. Of course the practice as been banned for several years but it continued as marketers found ways to sell "undetectable" paid links. Google’s algorithm has changed significantly over the last few years and even purchased links that promise anonymous origins fail to deliver.
Google’s Distinguished Engineer Matt Cutts...
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