Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

Applying The Inverted Pyramid to SEO Copywriting, and Other Must-Reads

How to Use Journalism’s Inverted Pyramid in SEO Copywriting (Search Engine Journal)

“The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.”

Yelp Ramps Up Spending on Ad Products to Boost Revenue (The Wall Street Journal)

Yelp has been ramping up investments on advertising initiatives such as its Request a Quote feature which allows consumers to ask for a quote…

Read More
Three Easy Ways Lawyers Can Boost Their Search Rankings

Three Easy Ways Lawyers Can Boost Their Search Rankings

Lawyers and law firms have to worry about marketing themselves to the public more than any time in the history of the industry. Law firms need to compete for attention on the web. Given this environment, it can be difficult to be seen apart from the crowd. Therefore, law firms should pay particular attention to their rankings in search results. The higher the ranking, the higher the chance of searches clicking on your law firm’s website.

One of the…

Read More
Archive