Marketing and the Brain - Part 1 of 3

Marketing and the Brain – Part 1 of 3

Visual input

How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?

Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.

In this three-part blog series, we’ll cover…

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Should your law firm’s blog have loyal readers?

lawyer blogsFor nearly a decade, search engine marketers have been the hailing the blog as the best communication invention since Gutenberg’s press. The blog provides an easy way to keep your website active, up to date and filled with good content. It also makes it easy to share your content through various online outlets and social media.

But some law firms believe that their blog is going to become…

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A review of Google’s 2014 algorithm changes – Part 1

Google Penguin - © 2012 - 2015 Adviatech Corp. All rights reserved.2014 brought a steady stream of changes to Google’s algorithm. The majority of the updates were aimed at preventing spam and low-quality content from reaching the top of the search results, and rewarding high-quality content. As collected by Moz, the changes that occurred in the first half of 2014 were:

February 6, 2014: Page Layout #3
The page layout…

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Find your inspiration – a holiday grab bag of helpful design resources

giftIn honor of America’s birthday, here is little a gift for everyone: links to provide you with inspiration for your next marketing project along with some bonus tools to help clear clutter and enhance your productivity.

Typography

Fonts are an often overlooked design element – a smattering of Arial, Verdana or Times arranged into paragraphs for general consumption. But your typography is actually the largest design element on…

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Who is paying attention to banner ads?

One of the challenges of online marketing is determining how to best divide your budget between available methods. A number of forces continue to converge that make this decision ever more complicated. Google’s successful efforts to encourage high-quality, contextually relevant content and penalize sites that try to take short-cuts coupled with the growing influence of apps and mobile search are forcing firms to employ multiple tactics. And the question of how much social media activity and influence may (or…

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Back to basics: How healthy is your law firm brand?

brandBranding is a commonly maligned concept in the legal world, too often associated with low-quality advertising and a move away from focusing on client service. But branding and practice are not mutually exclusive; they can and should work to support each other.

No, a snazzy logo alone will not bring in more business. But your brand is much more than just a logo or a tagline; branding and…

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Keep your email marketing fresh: Study confirms it still produces results

email marketingResearch released in Monetate’s Ecommerce Quarterly (EQ) report for Q1 2013 reveals that email is still an important marketing tool for businesses. According to data collected during the first quarter of this year, email is actually a larger driver of conversion than search.

The study examined over 500 million shopping experiences and found that email marketing converted more than 3 percent of the time, while search came in…

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Five Things the Most Effective Websites Have in Common

Law firms may not want to think of themselves as small businesses, but competing for new clients increasingly requires the implementation of business strategies, from law firm practice management to holistic marketing plans. As traditional methods of attorney marketing continue to move toward obsolescence, online marketing efforts are taking a larger and larger share of marketing dollars. Because of this, your website must be effective.

MarketingProfs published a Read More

How much your firm’s SEO rankings would cost in PPC

Law firms often look at their SEO investment in terms of increased rankings, web leads, phone calls, and other measurable improvements. But there is another way to look at your SEO investment, the pay-per-click value.

The pay-per-click (PPC) value looks at these elements:

1) Your search engine rankings in Google, Yahoo, and Bing.

2) The cost-per-click (CPC) for those keywords at their current position (i.e.,…

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