Merge Tags Can Improve Your Email Marketing… or DESTROY It

Merge Tags Can Improve Your Email Marketing… or DESTROY It

If you’re using an email marketing suite like MailChimp, a merge tag can bring data about your subscriber into your bulk email. However, if you use it incorrectly, your firm will look silly.

What’s a Merge Tag?

A merge tag is what you would use to bring information about your email list subscriber into the content of the email. For example, you could use it in a title such as:

Hey *|FNAME|*, did you know how congress…

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We’re Not Going to Miss 2020 but it Did Have a Few Bright Spots

We’re Not Going to Miss 2020 but it Did Have a Few Bright Spots

Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year’s candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.

As we usher in a…

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Keep your phones ringing during the COVID-19 crisis with these 9 tips

Keep your phones ringing during the COVID-19 crisis with these 9 tips

While people across the country are adjusting their lives to the COVID-19 crisis, we’re monitoring how those changes affect the legal landscape. With people spending a lot more time at home and online, lawyers need to be prepared to respond to new behaviors. How can you make sure the right clients find you? By following these tips:

1. Make sure people know you are currently available and handling cases.

Now is a good time to Read More

Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

Don’t Let Your End-Of-Year Marketing Dollars Go to Waste

If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.

We have some ideas to help you get the most out of your marketing money this Holiday season.

1. Timely content is always in style

It’s the end of the year, and…

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Should you offer free consultations?

Should you offer free consultations?

Many lawyers feel conflicted about whether to offer free consultations or to charge a fee. On the one hand, free consultations are a great way to attract potential clients by providing them with the security of deciding who to hire before having to pay fees. It’s a good way to get people into your office, which gives you the chance to stand out above your competitors. But on the other hand, time is money. If you or your staff…

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How to Catch Typos on Your Law Firm's Website

How to Catch Typos on Your Law Firm’s Website

Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.

Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.

With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.

Typos on your firm’s website aren’t…

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Get the Most Out of Your Law Firm's Videos

Get the Most Out of Your Law Firm’s Videos

Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms’ videos?

That depends on the channel and the device.

Look Who’s Watching
For law firm videos, the video click through rate (or play rate) on mobile devices is miniscule compared to desktops and tablets even though YouTube’s traffic is more than 50% mobile. When Custom Legal…

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How Law Firms Should Adapt to Mobile-First Indexing

How Law Firms Should Adapt to Mobile-First Indexing

It’s finally 2018 and the mobile revolution is at large — everywhere. People are constantly on their mobile devices: searching, consuming content and purchasing. Rather than researching information on desktop computers at home, consumers are turning to their mobile devices on-the-go. In fact, 60 percent of Google searches are made on a mobile device. This widespread increase in mobile device searches has made an impact on both Google rankings and the Google Index.

What is the Google Index? The Google…

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