Lessons learned from a day of competitor research

Researching your competitors is an important aspect of both the website design and marketing process. Keeping an eye on what others in your field (and locality) are doing helps provide important insight as to what works and what doesn’t. It also helps you avoid making the mistake of marketing your firm in a way that is too similar to that of other attorneys in you area. If your website looks…

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Google's Newest Target is Your Law Firm's Domain Name

Google’s Newest Target is Your Law Firm’s Domain Name

Recently, Google announced another algorithm change in their efforts to stop web spam. The newest change has nothing to do with your links and little to do with content. This time, Google is targeting your law firm’s domain name.

The goal with the newest change is to target low-quality “exact match” domain names. For most law firms, this change may actually help their rankings.

Over the past decade, spammers in all industries (not just law) have been picking up domain…

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Bring Clients Back to Your Law Firm’s Website with Remarketing

Lawyers spend millions of dollars each year to get their name out to the public and bring in new clients. Some law firms spend hundreds of thousands of dollars each year to drive potential clients to their website. What happens after someone visits the firm’s site, but doesn’t take the next step and call or contact the attorney?

Remarketing is a pay-per-click service that can compliment your natural Read More

5 Link Building Tips for Lawyers in the Post Penguin Google

Google Penguin NinjaThis year’s Penguin updates from Google have changed how many law firms are positioned in the search results. For years, we have identified many cheating law firms that heavily took part in link exchanges, buying paid links, forum spam, blog comment spam, paid posting and other link building tactics that are now yielding useless, if not damaging, links.

The old link building strategy was easy. Get a lot…

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How TV Ads and SEO Work Together for Your Firm

A lot of law firms use television ads to increase awareness and get leads. But some lawyers who closely monitor their lead sources have seen their search engine optimization efforts improve the conversion rate of their television advertisements.

Many elements go into a successful SEO campaign. From local profiles, videos and news releases to publishing content on third party authoritative websites to onsite work that makes the law firm’s…

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Attorney website content planning

Writing good web content is a distinct skill. The style of web content is very different from that of traditional articles, and it is not something with which most attorneys have a lot of practice. Website copy must be written for a target audience of both clients and search engines. It must be informative and engaging. It must connect with visitors. At the same time,…

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Does Bounce Rate Matter on Law Firm Websites?

If you spend any time with your website’s statistics, you may be familiar with “bounce rate.” The bounce rate represents the number of visitors who access one page on your website and then leave. A high bounce rate means that most people see just one page on your site. A low bounce rate means your visitors visit multiple sub-pages.

For years, search engine optimization specialists have theorized that…

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The Steady SEO Strategy Wins Results for Lawyers

At the start of an SEO strategy is when many law firms may be wondering if they made the right choice. Did they pick the right law firm marketing company? Did they select the appropriate plan? A couple of months go by, things are slow to improve and they get worried.

Search engine optimization is not like advertising. An honest SEO consultant cannot come to you and say,…

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