If your firm’s website doesn’t go mobile, Google will tell you.

mobile websiteGoogle has started notifying webmasters of their incompatible websites. These notices are sent out through Google Webmaster Tools or via email. If you have received one of these notices, here is what you need to know.

  • It’s not a penalty. Google is not penalizing your website for any wrongdoing. It’s not a warning or a manual action.
  • It may affect your ranking. Last year, Google introduced the “mobile-friendly” tag on the…
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Will Responsive Design Work for Your Website?

From a designer’s perspective, responsive website design is beautiful. It is simple: one site, many devices. With a responsive design, your site will transition seamlessly from desktop to mobile without the need for distinct urls. In addition, responsive designs often emphasize white space and large elements, giving sites room to breathe at all sizes. And, the consistency offered by employing responsive design is a valuable brand-building tool, since…

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Creating a Sitemap for Your Law Firm’s Website

Since content is one of the most important aspects of your website, it is time to do some planning. For the sake of this demonstration, we are going to use the fictional law firm of Smith & White, divorce lawyers in Boston.

Decide on the type of general overview page you want to use – for example, “About Us,” “Attorney Profile,” or “Firm Profile.” The “About Us” or…

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How your law firm can dominate Google for hundreds of keyphrases

Your search engine optimization strategy is often centered around high-traffic, targeted keywords. These keywords are generally based on a city and practice area, like “New York personal injury lawyer” or “San Francisco business attorney” or “Divorce lawyer in Seattle.” But many law firms have learned how to dominate hundreds of keyphrases simply by answering questions.

To do this, consider all of the questions prospective clients have asked during consultations. A family…

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Naming your law firm for the right clientele

Determining your law firm’s name goes hand-in-hand with determining your market. If you are a personal injury lawyer, a personal bankruptcy lawyer, a divorce lawyer, or some other consumer-oriented attorney, you are going to require aggressive marketing. However, large corporate bankruptcy, business litigation, and niche, specialty areas may require a more traditional look.

For the specialty practices, the classic law firm style will probably be best. Many of your clients…

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Mobile Optimization is a Must for Law Firms

mobile search for lawyersLast year, Google’s paid links (listings powered by Adwords) saw traffic from mobile devices account for 25 percent of clickthroughs — a significant number, and one that law firms must pay attention to.

When looking at consistency between natural Google rankings on desktops and smart phones, we see little changes. About 85 percent of desktop rankings have the same position when conducting a search…

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Mobile devices and responsive design are trends with staying power

Internet connected devices such as phones, tablets and e-readers now outnumber people in the United States, according to data released by The NPD Group. Americans have 425 million web-enabled gadgets in homes across the country, while the latest Census report puts the human population at only 311.5 million.

Laptop and desktop machines are still the primary method people use when accessing the Internet from their homes, but the rapid…

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Optimize your mobile landing pages with best practices for conversion

For attorneys, mobile websites are becoming a requirement rather than a fancy add-on. Mobile devices are ubiquitous. People are increasingly opting to search with mobile devices in their homes and offices even when a desktop or laptop computer is available. Google estimates that by 2014, more people will be accessing the Internet with a mobile device then with a PC.

Although the percentage of traffic your firm receives…

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