How to use infographics to build links and authority

How to use infographics to build links and authority

A strong, natural link portfolio is a key element of an organic SEO plan. While link-building outreach can be difficult and time consuming, it becomes easier with the right content. Visual content, like infographics, can help. Infographics are a good way to build interest in a topic or industry that may have difficulty attracting an audience naturally.

Advantages of infographics

Stories told visually are both memorable and easily sharable. Approximately 65 percent of all people are…

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Optimize website graphics for added search benefit

Optimize website graphics for added search benefit

Images are an often untapped source of website traffic. Google indexes images, which in turn provide links back to your site. Posts that contain an image garner considerably more attention on social media sites like Facebook and Twitter and are more likely to be shared than their plain-text counterparts. Pinterest now offers rich article pins, which allow publishers to share information about an article, along with a picture and link, on their boards. And infographics can provide high-quality links…

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Want to rank high in Bing Local? Try SPAM

We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results.

While Yahoo! and Bing are both powered by the same search engine, the logic behind their local results are very different.

In Yahoo!, a search for a Chicago personal injury lawyer yielded one spammy listing out of five. In Bing for that same search, we found four spammy entries out of five….

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Google, I need an attorney

At Google’s I/O conference in San Francisco last week, they announced their plans to make internet search a little more conversational. With a little inspiration from Star Trek, Google wants users to search with casual verbal conversation.

Google Senior Vice President Amit Singhal said the search engine of the future will “answer, converse and anticipate.”

The presentations at the conference involved Singhal searching for…

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