In Search of the Missing Links: How 30,000 links were lost then found.

In Search of the Missing Links: How 30,000 links were lost then found.

When a client with a robust link portfolio and growing rankings informed me that their links had disappeared, I almost dismissed it as another Google Search Console error.

The law firm’s link portfolio has more than 30,000 links from about 400 domain names. Google Search Console generally reports about 350 of those linking domains.

They can also expect about 1,000 clicks each month to be reported in Search Console. You can understand why they were concerned when they logged…

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The month in mobile: 5 developments that will impact search marketing

The month in mobile: 5 developments that will impact search marketing

Google’s recent algorithm update may have produced mixed results, but it did push mobile usability into the spotlight, forcing many businesses to face long-standing mobile compatibility issues.

Some analysts saw Google’s update as a power play in which the search giant used its size and influence to force changes it wants to see in the industry. Writing for CNET, Richard Nieva said, “Google has used its power as the most-visited website in the world to force other sites…

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